The ActiveProspect team just returned from the 2025 LendingTree Mortgage Summit in Charlotte, and the ideas were flying as high as the planes at the Sullenberger Aviation Museum. This year’s summit brought together mortgage leaders, marketing minds, and tech innovators under one roof to tackle the big questions: How do we grow originations, control cost, and stay compliant in a market that keeps shifting beneath our feet?

As champions of consent-based marketing, we were proud to join the conversation, especially as compliance, personalization, and performance continue to collide in the lending space. From main stage insights to side-stage strategy talks, three major themes stood out:

✅ Human-centered tech is the future. From Voice AI to real-time automation, tools are evolving fast, but the winners will be those who pair smart tech with smarter service.
✅ Compliance can’t be an afterthought. Policy shifts and regulatory scrutiny are only increasing. Marketers need systems that document, verify, and scale trust at every touchpoint.
✅ Brand matters more than ever. In a crowded market, trust, speed, and transparency separate top performers from the rest.

One of our favorite highlights was hearing Michael Fratantoni break down mortgage market data and forward-looking trends. His outlook was clear: rates, inventory, and borrower expectations are all in motion, and the lenders who adapt with agility and insight will lead the pack.

For us, the LendingTree Summit served as a call to action for 2026. The future of mortgage marketing is data-driven, customer-focused, and deeply accountable. And we’re here to help our partners scale that future, responsibly.

A big thank-you to everyone we connected with at the conference! If we missed you in Charlotte, don’t wait until 2026. This space is evolving fast. Connect with us now and let’s build what’s next, together.

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