The ActiveProspect team just returned from the MBA Annual Convention and Expo 2025 (MBA Annual25) in Las Vegas and it was nothing short of iconic. From AI-powered mortgage tech to conversations on compliance, credit, and customer experience, this year’s Mortgage Bankers Association Annual Convention delivered the insights and energy the real estate finance industry needs right now.

As leaders in consent-based marketing, we were proud to join a crowd that included regulators, lenders, tech innovators, and C-suite trailblazers, all focused on trust, transparency, and what’s next in financial services.

While the event centered on real estate finance, many of the same forces reshaping our industry, AI, data privacy, state-by-state regulation, and borrower experience, were front and center. Whether you were deep in the AI Lab, taking notes at one of the rockstar panels, or listening to lender execs on credit innovation, the message was clear: scalable, efficient, and ethical solutions are now the baseline in the industry.

Key themes included:

  • The rise of state-level compliance in the wake of federal shifts.
  • How lenders are leveraging AI for smarter originations and servicing.
  • Why a strong data foundation is the key to operational agility.
  • And how personalization, not just automation, is shaping borrower expectations.

To close out the powerhouse speaker lineup, NFL Hall of Famer Eric Dickerson took the stage with a commanding presence, sharing powerful stories of grit, resilience, and pushing past limits. His message landed with force: true trailblazers clear the path for themselves AND others to rise.

After days packed with panels, networking, and hands-on learning, MBA Annual25 made one thing clear: the mortgage industry is accelerating. And for those of us focused on compliant, high-intent lead generation, it’s time to move just as fast.

The event closed out with can’t-miss performances by comedian Jim Gaffigan and platinum-selling band OneRepublic. Between the laughs, the live music, and the electric energy of Las Vegas, we left more energized than ever, and can’t wait to return to MBA Annual26 in Chicago!

To everyone we connected with in Vegas, thank you. You made this event unforgettable. If we missed you on the floor, don’t worry. There’s still time to connect before the year is up. Stay in the loop about where we are headed next, or connect with us now to be a part of our exciting future in the world of lead generation.

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