The recAP
Lead Acquisition
How to leverage Sub-Ids in your lead acquisition campaign
In the realm of lead generation, data is king. Vendors and buyers strive to extract valuable insights from their lead conversions to enhance their marketing strategies and drive better performance. One powerful tool in this…
A complete guide to home remodeling leads
The home remodeling industry is simultaneously one of the most competitive and lucrative industries in the United States. It is rare to find an industry that exceeds $400 billion, where no single company possesses greater…
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. Call transfers are an important…
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…
Integration Spotlight: iLeads – Data-Fueled Customer Acquisition for Loan Officers
ActiveProspect is proud to fully integrate with over 100 unique platforms. In this Integration Spotlight series, we’ll highlight our most popular integrations so you can make the most out of your lead generation efforts. What…