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Lead Acquisition
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…
Integration Spotlight: iLeads – Data-Fueled Customer Acquisition for Loan Officers
ActiveProspect is proud to fully integrate with over 100 unique platforms. In this Integration Spotlight series, we’ll highlight our most popular integrations so you can make the most out of your lead generation efforts. What…
Leads 101: The Lead Buyer’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…
The 2021 State of the Contact Industry: Data Optimization, Automation, and TCPA Legislation
From the continued rise of SMS to the global health crisis to the “Great Resignation,” there’s a lot of change happening in the contact industry right now – which means that doing the bare minimum…
Welcome to Lead Generation 101!
As the first post in our Lead Generation 101 series, this post will give you an overview of the lead acquisition process and the roles involved. We dive into more detail about each role in…