Sophisticated detection methods identify & block fraudulent leads so you can eliminate ineffective marketing spend and keep leads safe.
Impact will append the following data to your lead.
|Integration outcome (success or error).|
|If the outcome is error, this is the reason why.|
|Represents the likelihood an action was fraudulent|
|The specific reason an action was marked as fraudulent|
Geo Data Org
|Org where the action occurred|
Geo Data Country
|Country where the action occurred|
Geo Data Speed
Source Action Count
|Count of actions for the given source ID|
Source Action Risk Ratio
|Action Risk ratio for the given source ID|
Sub Source Action Count
|Count of actions for the given sub source ID|
Sub Source Action Risk Ratio
|Action Risk ratio for the given sub source ID|
Domain Action Count
|Count of actions for the domain|
Domain Action Risk Ratio
|Action Risk ratio for the domain|
|Device fingerprint of the visitor|
|When this output parameter is present, the tag has not completely executed and the riskScore is based on the visitor’s IP reputation|
The following fields are used by this integration and automatically added to your flow when missing.
|The URL for the website|
Custom Input Variables
The following are configuration options (typically not collected with lead data).
|Timeout Seconds||Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360)|