Impact Integration

Forensiq

PRICING

Starting at $0.05 per event.

VERSION

1.0.4

ADDITIONAL INFO

Impact Website

Overview

Sophisticated detection methods identify & block fraudulent leads so you can eliminate ineffective marketing spend and keep leads safe.

Appended Fields

Impact will append the following data to your lead.

Appended FieldDescription
Outcome
Integration outcome (success or error).
Reason
If the outcome is error, this is the reason why.
Risk Score
Represents the likelihood an action was fraudulent
Reason Code
The specific reason an action was marked as fraudulent
Geo Data Org
Org where the action occurred
Geo Data Country
Country where the action occurred
Geo Data Speed
Connection speed
Source Action Count
Count of actions for the given source ID
Source Action Risk Ratio
Action Risk ratio for the given source ID
Sub Source Action Count
Count of actions for the given sub source ID
Sub Source Action Risk Ratio
Action Risk ratio for the given sub source ID
Domain Action Count
Count of actions for the domain
Domain Action Risk Ratio
Action Risk ratio for the domain
Device Id
Device fingerprint of the visitor
Pixel
When this output parameter is present, the tag has not completely executed and the riskScore is based on the visitor’s IP reputation

Fields

The following fields are used by this integration and automatically added to your flow when missing.

FieldDescription
Ip Address
IP address
Reference
Reference
Website
The URL for the website
Campaign Id
Campaign ID

Custom Input Variables

The following are configuration options (typically not collected with lead data).

VariableDescription
Timeout SecondsProduce an "error" outcome if the server fails to respond within this number of seconds (default: 360)