Marketo Integration
Overview
The leading Engagement Platform that empowers #marketers to create lasting relationships and grow revenue.
Add to List
Create Lead
Create/Update Lead
Member of List
Update Lead
Get Lead
Get List
Search List
Remove from List
Add to List
Add a Lead to a List.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo List Id | Id of Marketo list to add lead to |
| Marketo Lead Id | Id of Marketo lead to add |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Create Lead
Push a Lead using the REST API.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Id | The ID of the Marketo lead that was created |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Email Required fieldMarketo needs this data to function. | Email address |
First Name | First name |
Last Name | Last name |
Phone 1 | Telephone number |
Address 1 | Address 1 |
Address 2 | Address 2 |
City | City |
State | State |
Postal Code | Postal Code |
Country | Country |
Title | Job title |
Company Name | Company Name |
Company Number Employees | Number of employees of lead's company |
Website | Website |
Industry | Industry |
Dob | Date of birth |
Gender | Gender |
Linkedin Profile Url | Lead's LinkedIn profile URL |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo Lookup Field | Name of Marketo field to de-dupe on |
| Marketo Partition Name | Name of lead partition, if the instance has lead partitions |
| Marketo Custom | false |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Create/Update Lead
Push/Update a Lead to using the REST API.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Id | The ID of the Marketo lead that was updated |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Email Required fieldMarketo needs this data to function. | Email address |
First Name | First name |
Last Name | Last name |
Phone 1 | Telephone number |
Address 1 | Address 1 |
Address 2 | Address 2 |
City | City |
State | State |
Postal Code | Postal Code |
Country | Country |
Title | Job title |
Company Name | Company Name |
Company Number Employees | Number of employees of lead's company |
Website | Website |
Industry | Industry |
Dob | Date of birth |
Gender | Gender |
Linkedin Profile Url | Lead's LinkedIn profile URL |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo Lookup Field | Name of Marketo field to de-dupe on |
| Marketo Partition Name | Name of lead partition, if the instance has lead partitions |
| Marketo Custom | false |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Member of List
Checks if the Lead is a member of a given List.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Is Member | Whether the Marketo lead was found in the list (true/false) |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo List Id | Id of Marketo list to look for lead in |
| Marketo Lead Id | Id of Marketo lead to look for |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Update Lead
Update a Lead using the Email Address.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Id | The ID of the Marketo lead that was updated |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Email Required fieldMarketo needs this data to function. | Email address |
First Name | First name |
Last Name | Last name |
Postal Code | Postal Code |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo Custom | |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Get Lead
Get a Lead using the Marketo Lead ID.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Created At | When the Marketo lead was created |
Updated At | When the Marketo lead was last updated |
* |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo Lead Id | Id of Marketo lead to get |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Get List
Get a List using the Marketo List ID.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Name | The Marketo list's name |
Description | The Marketo list's description |
Program Name | The Marketo list's program name |
Created At | When the Marketo list was created |
Updated At | When the Marketo list was last updated |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo List Id | Id of Marketo list to look for lead in |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Search List
Search for a Lead using the Email Address.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Id | The ID of the Marketo lead that was found |
Unsubscribed | Whether the Marketo lead is flagged as unsubscribed (true/false) |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo List Id | Id of Marketo list to look for lead in |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
Remove from List
Remove a Lead from a given List.
Appended Fields
Marketo will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Marketo Endpoint Url | Marketo Endpoint URL |
| Marketo Identity Url | Marketo Identity URL |
| Marketo List Id | Id of Marketo list to add lead to |
| Marketo Lead Id | Id of Marketo lead to add |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |