How DMi Partners scaled faster with smarter lead operations
Industry
CPG
Read Time
3 min
Summary
DMi Partners collaborated with ActiveProspect to streamline onboarding and integrations across its network, accelerate integrations, and protect email deliverability for its growing roster of enterprise and Fortune 500 clients. By implementing LeadConduit and leveraging its extensive integration library and data validation capabilities, DMi was able to rapidly scale email acquisition programs, improve data quality, and meet aggressive client KPIs—without the operational burden of custom-built integrations.
95%+ of new campaign launches exceeded time-to-live targets
98%+ of campaigns met email deliverability and open rate goals
Problem
As a full-service growth marketing agency, DMi Partners supports complex email and affiliate marketing programs for large consumer, B2B, and ecommerce brands. As marketing channels and technologies evolved, DMi faced increasing pressure to integrate quickly with a wide variety of custom CRMs, databases, and client systems—while still protecting deliverability, engagement, and data quality.
Their in-house integration solution could no longer keep up with demand. Custom-building every integration slowed onboarding, limited flexibility, and made it difficult to validate subscriber data in real time. To continue leading in acquisition performance, DMi needed a scalable solution purpose-built for integrations, speed, and data quality.
Solution
DMi Partners turned to ActiveProspect and implemented LeadConduit as the backbone of its integration and data validation workflows. With access to more than 100 prebuilt integrations and the ability to request new ones, DMi dramatically reduced the time and effort required to onboard new partners and clients.
LeadConduit enabled DMi to quickly validate email addresses at the moment of opt-in, ensuring subscribers were routed into client databases faster and with higher confidence. This allowed brands to reach consumers almost immediately after opt-in—an essential factor for maximizing engagement and performance.
“It is imperative that we lead the acquisition space with expertise, and our partnership with ActiveProspect allows us to not only be dynamic to the demands of Fortune 500 brands, but also be fast.”
Zach Labenberg, VP of Client Strategy
By centralizing integrations and validation inside LeadConduit, DMi eliminated the need for custom-built endpoints and manual troubleshooting, freeing the team to focus on strategy, optimization, and client growth.
Company
Founded in 2003, DMi Partners is a full-service digital agency focused on growth marketing. Headquartered in Philadelphia, DMi delivers innovative email, affiliate, paid search, ecommerce, and analytics-driven marketing programs for leading consumer, B2B, and ecommerce brands—combining big-agency expertise with the agility and personal attention of a boutique team.
