FEBRUARY 15, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: The nuances of sweepstakes leads & How to follow up instantly with Facebook Lead Ads.
- The latest trending topics: Stay on top of the latest TCPA updates with our FCC webinar series.
- Podcasts we are listening to: How new privacy laws are going to affect your lead gen game.
- Consent-based marketing add-on spotlight: The Blacklist Alliance (TCPA Litigation Firewall).
BLOG BUZZ
The nuances of sweepstakes leads
Businesses may find sweepstakes uncertainty perturbing but it highlights an opportunity for risk management and proactivity. Explore best practices to start tackling this dilemma to comply with the new TCPA rules.
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How to follow up instantly with Facebook Lead Ads
Following up with leads quickly is vital in order to maximize conversions. Discover how to receive Facebook Lead Ads email notifications for free so that your sales team will be able to respond and act right away.
Continue on LeadsBridge
HEADS UP
Don’t miss episode 4 of our FCC webinar series! Watch industry experts Tammy Glover Fowler from Convoso and Puja Amin from Troutman Amin LLP delve into the evolving landscape of call center technology and discover innovative approaches for calling and texting to help navigate regulatory challenges while maximizing operational efficiency.
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TRENDING TOPICS
🔥 FCC continues TCPA rule modifications and anti-robocalls/robotext campaign
The FCC has established dates for comment for the consideration of additional changes to their robotext rules. The comment period provides an opportunity for the industry to have input into policy-making to ensure there are no unintended consequences.
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🔥 Due date for small businesses to comment on the FCC’s new rule is set
The FCC intends to seek further comments to better understand the impact of the one-to-one consent rule on small entities. Small businesses who want to tell the FCC how this rule is going to affect them can submit comments until February 26, 2024.
Continue on TCPA World
🔥 FCC declares the use of AI is illegal in robocalls
The FCC just made an unanimous adoption of the Declaratory Ruling that AI-generated voices, including voice-cloning, are “artificial” under the TCPA, and with that, the FCC made the use of AI to generate a voice in a “robocall” illegal effective immediately.Why data enrichment is key for lead gen
Continue on TCPA World
🔥 Why data enrichment is key for lead gen
Have we deviated too far from sustainable lead-generation practices and become too reliant on pay-to-play databases? Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment.
Continue on MarTech
🔥 6 strategies for generating quality healthcare leads
To grow your patient base and stay ahead of the competition, effective lead generation strategies are key. Discover 6 strategies that will help you effectively reach out to potential patients, build a relationship with them, and maintain a steady flow of patients.
Continue on Forbes
WORD OF THE WEEK
As more and more businesses rely on messaging marketing campaigns to reach their target audience, understanding the FCC’s latest TCPA update is imperative to success and sustainability. Watch episode 3 of our FCC webinar series! ActiveProspect and Attorney Alexandra Krasovec from Manatt, Phelps & Phillips, LLP explore the new frontier of compliant communication.
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WHAT WE’RE LISTENING TO
In this episode of the Level 10 Contractor Podcast, our Chief Revenue Officer, Margaret Wise, joined Rich Harshaw, CEO of Level 10 Contractor, to discuss the dos and don'ts to stay compliant with the new TCPA regulations.
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ACTIVEPROSPECT PARTNER SPOTLIGHT
The Blacklist Alliance (TCPA Litigation Firewall)
The TCPA Litigation Firewall offers protection against TCPA lawsuits, ensuring litigation-free lead gen efforts. See how integrating it with LeadConduit can help you optimize and enhance your lead flows.
Learn more
MEET AN ACTIVEPROSPECT EXPERT
Introducing the people behind the logo
At ActiveProspect, we're backed by an amazing group of people, just like yourself. Sit down with our Sales Director for Insurance, Phoebe Pinder, and get to know her better!
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MEME OF THE WEEK
