Meredith’s path to scalable, clean newsletter growth
Industry
CPG
Read Time
3 min
Summary
Meredith partnered with ActiveProspect to modernize and scale its newsletter subscriber acquisition while protecting data quality across a rapidly expanding set of channels and partners. By implementing LeadConduit, Meredith automated lead intake from diverse sources, standardized incoming data, and eliminated duplicate and low-quality email addresses. The result was a more efficient, flexible acquisition engine that enabled faster partner onboarding, stronger data integrity, and scalable growth across emerging platforms like Facebook Lead Ads.
Reduced duplicate, bad, and fraudulent email addresses
Faster onboarding and testing of new partners and platforms
Elimination of manual CSV uploads and data normalization
Problem
As a large, established media company, Meredith manages a sophisticated and constantly evolving newsletter subscriber acquisition program. As this operation grew, the team faced mounting challenges:
- Managing dozens of partner integrations
- Identifying and blocking duplicate, invalid, or fraudulent emails
- Standardizing data from multiple formats and sources
- Capturing leads from emerging platforms like Facebook Lead Ads
- Relying on manual processes to validate and normalize data
Without a centralized platform, Meredith was forced to work with each partner individually, manually structure data to fit database requirements, and run separate validation checks—slowing down growth and increasing operational complexity.
Solution
Meredith selected ActiveProspect’s platform to centralize, automate, and optimize its newsletter subscriber acquisition efforts. With LeadConduit, Meredith was able to:
- Capture email leads from any source or platform
- Normalize and structure incoming data automatically
- Reject duplicate, bad, or fraudulent email addresses
- Seamlessly onboard and test new partners
- Automate Facebook Lead Ads intake with real-time routing and validation
ActiveProspect efficiently takes a variety of incoming source data and simply structures it, packaging it up to a format that our database expects.”
LeadConduit also enabled Meredith to test multiple email validation and data enhancement services, allowing the team to optimize quality at each step of the acquisition process. Suppression lists further ensured that duplicate subscribers never entered the database.
By replacing manual workflows with automated, real-time decisioning, Meredith freed up internal resources and gained the agility needed to experiment, iterate, and scale confidently.
Company
Meredith Corporation is a publicly held media and marketing services company with over 100 years of history. It engages consumers through local and national media brands across entertainment, food, fashion, lifestyle, news, business, and finance—including iconic properties like People, Country Living, and AllRecipes.
