SafeStreets’ blueprint for compliant digital lead growth
Industry
Home Services
Read Time
3 min
Summary
SafeStreets partnered with ActiveProspect to scale its digital lead generation while maintaining strict TCPA compliance in a highly regulated home services environment. By implementing TrustedForm across its web-based lead acquisition strategy, SafeStreets was able to confidently expand beyond inbound calls, verify consumer opt-ins, and diversify into new industries and territories.
200% increase in lead volume compared to 2015
100% increase in leads across new industries
2,000+ web forms secured with TrustedForm
The result was rapid lead volume growth, stronger partner trust, and a scalable compliance foundation that supported long-term expansion.
Problem
As a nationwide ADT Authorized Provider, SafeStreets built its early success primarily on inbound calls. However, as consumer behavior shifted toward mobile and digital channels, the company recognized that relying solely on calls would limit future growth.
SafeStreets needed a compliant way to expand into web-based lead generation while protecting itself from TCPA risk and maintaining the trust of both consumers and partners. The challenge was finding a solution that could document opt-in consent at scale, support multiple lead partners, and be simple enough for non-technical teams to use without slowing growth.
Solution
SafeStreets implemented TrustedForm to certify and document consumer opt-ins across its digital lead generation efforts. With TrustedForm in place, every web lead included independently verifiable proof of consent—giving SafeStreets the confidence to scale into new channels and industries without sacrificing compliance.
TrustedForm’s ease of implementation and usability made it possible for SafeStreets to quickly secure thousands of web forms while maintaining operational efficiency across teams. The platform also enabled faster onboarding of new partners and territories, helping SafeStreets grow without adding unnecessary friction or risk.
What separates ActiveProspect is not only the usability of the platform for a lay person, but how well you feel taken care of here.”
Zach Wittistruck, Manager of Partnership Operations
With ActiveProspect’s support, SafeStreets successfully diversified beyond home security into additional verticals—including mortgage, insurance, and vacation properties—while continuing to meet compliance expectations.
Company
SafeStreets is a nationwide provider and installer of advanced home security and home automation solutions and an ADT Authorized Provider. Known for its five-star customer experience and commitment to quality, SafeStreets continues to grow by combining innovative marketing strategies with a strong foundation of trust, transparency, and compliance.
