lead acquisition Archives - ActiveProspect
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  • Marketing

Lead generation vs. lead acquisition: What is the difference?

The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…

by Steve Rafferty on May 15, 2025
  • Leadconduit

Introducing Buyer Step: Invite buyers and deliver leads instantly

At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy…

by Marialuisa Aldeghi on May 15, 2025
lead validation
  • Lead Optimization

The importance of lead validation for lead buyers and generators

The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…

by Marialuisa Aldeghi on April 2, 2025
originating domain
  • Insurance

Originating domain: The key to unlocking lead intent for smarter lead-buying

As a lead buyer in the insurance space, identifying where your leads are coming from can be critical to effectively targeting your audience and improving your sales. One of the strongest data points that can…

by Marialuisa Aldeghi on July 27, 2023

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