Originating domain: The key to unlocking lead intent for smarter lead-buying
As a lead buyer in the insurance space, identifying where your leads are coming from can be critical to effectively targeting your audience and improving your sales. One of the strongest data points that can…
Lead Generation vs. Lead Acquisition: What is the difference?
The phrases “Lead Generation” and “Lead Acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “Customer Acquisition” category, each refers to different parts of the…