Author: Marialuisa Aldeghi

Add-on spotlight: Experian
As a marketer, you understand the importance of capturing quality leads and continuously optimizing your lead flows to ensure maximum conversion rate. However, it can be challenging to append crucial and valuable demographic and property…

TCPA consent: The complete guide for marketers
TCPA consent is not something that can be overlooked. It’s mandatory and regulated by U.S. federal law. For this reason, it’s vital for marketers and advertisers to comply with the TCPA consent agreement, in order…

Qualified insurance leads: Everything you need to do to acquire only the best ones
Insurance businesses face numerous challenges when trying to acquire leads. Fraudulent leads, unqualified leads, and TCPA-related issues are major roadblocks for businesses trying to grow their customer base. In this blog post, we will delve…

Add-on spotlight: Trestle’s Real Contact API
As a marketer, lead validation and contactability are critical factors for success. However, you often find yourself wasting time and resources pursuing non-existent, dead-end leads, and contacting real potential customers seems impossible. In such cases,…

Originating domain: The key to unlocking lead intent for smarter lead-buying
As a lead buyer in the insurance space, identifying where your leads are coming from can be critical to effectively targeting your audience and improving your sales. One of the strongest data points that can…