Add-on spotlight: Anura
Marketers today face a daunting task of acquiring leads that are genuinely interested in their products or services. However, the quality of leads is often overshadowed by quantity. This causes an overwhelming influx of leads,…
What is Lead Fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…