Lead generation vs. lead acquisition: What is the difference?
The phrases “lead generation” and “lead acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “customer acquisition” category, each refers to different parts of the…
Introducing Buyer Step: Invite buyers and deliver leads instantly
At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy…
TCPA class action lawsuits explode: 2025 on track to shatter records
The message for businesses is simple: You cannot afford to be careless about Telephone Consumer Protection Act (TCPA) compliance in 2025. With plaintiff firms scaling up, lawsuits spiking, and regulatory interpretation pitfalls everywhere, the TCPA…
A guide to the Lead Prosper TrustedForm integration
Performance alone isn’t enough to determine a successful lead-gen strategy. After all, what good is success if you cannot sustain it? Modern marketers must also prove consent, prevent fraud, and stay ahead of tightening compliance…
Innovating Home Services with growth and smart lead gen strategies
In the heart of MGM Grand at LeadsCon 2025, ActiveProspect hosted a “Live from LeadsCon Webinar”. Ruben Ugarte, our GM of Home Services, and Will McGinnis, Director of Sales at FullThrottle, engaged in an insightful…