How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
Bot detection: How to protect your business from automated lead fraud
In a time where automation drives growth, not all bots are created equal. While some automate legitimate business functions, others can quietly drain your marketing budget, distort your analytics, and put your compliance at risk.…
EMC24 2025 Recap
The ActiveProspect team just got back from the Energy Marketing Conference (EMC24) in Washington, DC, and the energy (pun intended) was off the charts. With a packed agenda focused on Reimagining Competitive Energy, this year’s…
The best places to buy construction leads online
If you’re running a construction business and your pipeline’s looking thin, it’s time to stop waiting on referrals and start taking control. Buying construction leads online gives you immediate access to real project opportunities, without…
The best places to buy law firm leads online
If your law firm needs a steady pipeline of qualified leads, then buying law firm leads online can be a game-changing strategy. Whether you’re scaling a growing practice or filling a gap in your intake…