New feature: Improved Conversion Feedback for Salesforce users

Closing the loop between lead acquisition and revenue just got a whole lot easier.

We’re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into lead performance right from their CRM.

If you use Salesforce as your source of truth, this enhancement gives you a smarter, more flexible way to track conversions, evaluate lead sources, and optimize ROI.

Why Conversion Feedback matters

Whether you’re buying leads, managing campaigns, or partnering with vendors, you need to know one thing: which leads actually convert.

Until now, mapping conversion outcomes back to your lead flows required manual exports, inconsistent logic, or limited data points. Our new integration enhancement changes that. Giving you automated, detailed conversion feedback directly from Salesforce.

What’s new

Field-level flexibility

Go beyond a simple “converted” status. Now you can map any Salesforce field, such as revenue, lead owner, opportunity stage, or source campaign, back into ActiveProspect. This means richer insights, smarter optimization, and cleaner reporting.

Unified configuration experience

Salesforce delivery and conversion feedback are now configured together in our rich UI. It’s a streamlined setup that makes mapping and managing data easier than ever before.

Customizable Conversion Sync Cadence

Choose how frequently we pull conversion data—hourly, daily, or on your schedule. You stay in control of how fresh and responsive your reporting needs to be.

Full visibility from delivery to deal

With LeadConduit Event IDs matched to Salesforce Lead IDs, every lead is traceable from acquisition to outcome. This gives you a complete picture of performance for every vendor, campaign, or traffic source.

What this means for you

• Smarter optimization – Prioritize lead sources that drive real outcomes
• Faster feedback loops – Make informed adjustments in days, not weeks
• Vendor accountability – Share conversion data with partners to drive performance and reduce disputes.
• Stronger ROI visibility – Prove what’s working, and cut what’s not

Get started now

Improved Conversion Feedback is now available to all ActiveProspect customers using Salesforce.

• Learn how to enable it here: https://community.activeprospect.com/posts/5763887
• Talk to your CSM for a personalized walkthrough

This feature is just the beginning. We’re committed to helping you get more out of every lead, every campaign, and every data point.

Got questions? We’d love to hear your feedback or help you get started. Reach out to our team at [email protected] or through your ActiveProspect dashboard.