The recAP
Announcements
ActiveProspect rebrands Verisk Marketing Solutions as InfutorData following acquisition
Rebrand reinforces focus on identity resolution and consumer intelligence data solutions Austin, TX – April 21, 2026 – ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced…
ActiveProspect Has Acquired Verisk Marketing Solutions
Today marks a defining moment for ActiveProspect – and an important step forward for the future of consent, identity, and trust in digital marketing. See press release. We have acquired Verisk Marketing Solutions (VMS) from…
Now live: ActiveProspect’s Bot Detection
150,000+ fake leads caught per week. Now we stop them before they enter your CRM. At ActiveProspect, we constantly monitor lead quality across thousands of campaigns. Over time, we started noticing a troubling trend: leads…
New feature: Improved Conversion Feedback for Salesforce users
Closing the loop between lead acquisition and revenue just got a whole lot easier. We’re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into…
ActiveProspect named a 2024 Best and Brightest Company to Work For
ActiveProspect, the platform for consent-based marketing, is proud to announce that it has been named one of the 2024 Best and Brightest Companies to Work For by the National Association for Business Resources. This prestigious…