Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
Introducing the Snapchat Native Lead Ads Integration for ActiveProspect
Advertisers can now bring leads generated through Snapchat Native Lead Ads directly into ActiveProspect, where they can document consent with TrustedForm and manage lead delivery through LeadConduit. The new integration gives businesses a simpler way…
Data Enrichment for lead quality: a guide for buyers
TL;DR Overview If you’re buying leads at scale, a raw form fill only tells you so much. A name, email, and phone number are a starting point, but they don’t say much about fit or…
Quality leads: How to identify, generate and buy them
TL;DR Overview A campaign can look efficient on paper and still disappoint sales. Cost per lead may fall while the pipeline fills with disconnected numbers, duplicate records, ineligible prospects, and consumers who never intended to…
Lead quality evaluation: Criteria to assess lead data
TL;DR Overview Lead quality evaluation gives lead buyers a structured way to determine whether an incoming lead is accurate, authentic, compliant, and worth accepting before it enters the sales pipeline. This process applies defined criteria—including…