How to increase lead generation ROI
TL;DR Generating more leads can make a campaign look successful. It does not necessarily make the campaign profitable. That distinction matters when your business buys leads at scale. Traditional ROI models compare marketing spend with…
Contact.io 2026 recap
The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operations, compliance, and technology came together to explore a shared goal: turning more…
Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
Introducing the Snapchat Native Lead Ads Integration for ActiveProspect
Advertisers can now bring leads generated through Snapchat Native Lead Ads directly into ActiveProspect, where they can document consent with TrustedForm and manage lead delivery through LeadConduit. The new integration gives businesses a simpler way…
Data Enrichment for lead quality: a guide for buyers
TL;DR Overview If you’re buying leads at scale, a raw form fill only tells you so much. A name, email, and phone number are a starting point, but they don’t say much about fit or…