How SelectQuote built a defensible, scalable lead compliance program
Industry
Insurance
Read Time
3 min
Summary
SelectQuote partnered with ActiveProspect to strengthen lead-level compliance and maintain control over a complex network of marketing partners in an increasingly litigious insurance environment. By implementing TrustedForm, SelectQuote gained independently verifiable proof of consent across multiple web properties, enabling them to confidently validate partner activity, respond quickly to TCPA claims, and protect their brand. The result was stronger compliance oversight, improved partner accountability, and a cost-effective solution that scaled with their business—without disrupting existing lead operations.
Over 75% of acquired leads include TrustedForm Certificates
Less than half the cost of alternative compliance solutions
Immediate, defensible proof of consent in the event of TCPA claims
Problem
As a leading insurance brokerage operating across multiple web properties and marketing partners, SelectQuote faced increasing compliance pressure—particularly around TCPA risk and Medicare marketing regulations. With the rise of “serial litigators” and heightened scrutiny of consent practices, SelectQuote needed a way to prove, at the individual lead level, that proper consent had been obtained.
In addition, SelectQuote required a solution that allowed them to audit and enforce partner adherence to approved web forms and compliance standards. Without centralized visibility into how leads were generated, the risk of non-compliant partner behavior posed a serious legal and reputational threat.
Solution
SelectQuote implemented ActiveProspect’s TrustedForm as a foundational compliance layer across its digital lead generation efforts. By requiring marketing partners to integrate TrustedForm’s Certify technology, SelectQuote ensured consistent documentation of consent across all approved web properties.
TrustedForm enabled SelectQuote to:
- Verify the origin and context of every lead
- Monitor partner compliance with approved materials
- Instantly produce proof of consent in response to legal claims
- Gain actionable insights through on-form lead attributes and session replay
We found a vested partner in ActiveProspect that is willing to adapt and design their solution to meet our needs.”
Blaine Kauk, Vice President
By standardizing consent documentation and partner auditing through TrustedForm, SelectQuote reduced compliance risk while maintaining flexibility across its marketing ecosystem. The competitive cost structure and responsive partnership further reinforced ActiveProspect as a long-term compliance ally.
Company
SelectQuote is a leading insurance brokerage and health services company focused on making insurance shopping more transparent, accessible, and affordable. The company helps consumers improve their financial and physical health by shopping on their behalf for insurance solutions that fit their needs and budget. Headquartered in Overland Park, Kansas, SelectQuote employs approximately 4,400 people and attributes its success to customer-driven innovation, proprietary technology, and a strong analytics, marketing, and sales organization.
