June 20, 2024
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: New 1:1 Consent Check feature & Snapchat Lead Generation guide
- The latest trending topics: ActiveProspect launches new 1:1 Consent Check feature
- Podcasts we are listening to: Preparing your CRM for 1:1 consent
- Consent-based marketing add-on spotlight: ServiceTitan
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BLOG BUZZ
Introducing the new 1:1 Consent Check feature
Our new feature TrustedForm Verify 1:1 Consent Check enables advertisers to verify that each lead has given consent to be contacted in a one-to-one manner, helping them remain compliant with the latest FCC regulations.
Continue on ActiveProspect
Snapchat Lead Generation guide
Explore the advantages of Snapchat Lead Generation, the process of crafting Snapchat Lead Ads, and the benefits of integrating Snapchat with your marketing stack through LeadsBridge automated integrations.
Continue on LeadsBridge
HEADS UP
🚨 ActiveProspect launches new 1:1 Consent Check feature
The new TrustedForm Verify 1:1 Consent Check feature allows you to verify that every lead you contact has given prior express written consent to hear from you, which helps you meet the new one-to-one consent requirements.
Learn more
TRENDING TOPICS
🔥 Court rules TCPA consent cannot be transferred
On September 19, 2024, a ruling was issued in Watson v. Manhattan Luxury Vehicles, Inc. regarding TCPA violations. The Court granted the defendant's motion on the ATDS claim but denied it on the DNC claims, clarifying that TCPA consent cannot be transferred.
Continue on JDSupra
🔥 Court refuses to enforce the leads warehouse lead in TCPA class action
In Hall v. Schwartz (2024), the court ruled against the defendant, who used a third-party lead with a prerecorded greeting to contact the plaintiff. This led to a jury trial due to the dispute, highlighting the risks of relying on third-party leads for TCPA compliance.
Continue on TCPAWorld
🔥 Recent developments that impact your TCPA compliance strategy
The TCPA is constantly evolving, and staying updated is crucial for compliance and minimizing litigation risk. This year brought significant changes to the TCPA landscape. Stay informed with the latest regulatory updates and proactive steps for staying ahead.
Continue on Manatt
🔥 Which lead generation tool works best for your business?
Finding new leads is essential for business growth. Getting listed on an online directory with lead generation tools can make all the difference. Two major platforms that help are Angi (formerly Angie’s List) and Better Business Bureau (BBB). But which one should you choose?
Continue on Better Business Bureau
🔥 3 ways to optimize your marketing automation beyond technology
Investing in marketing automation boosts relevance and team productivity, improving your bottom line. But if your ROI isn't meeting expectations, or if you're looking to enhance it further, here are some key recommendations to optimize your returns - plus a crucial warning.
Continue on MarTech
ICYMI
💡 Taking Action: How TrustedForm Verify solves 1:1 consent
With new FCC rules mandating one-to-one consent, compliance in lead generation has never been more important. That’s why we are excited to officially introduce our new compliance solution, TrustedForm Verify 1:1 Consent Check to help you navigate the increased regulations. Watch industry experts explain how TrustedForm Verify’s new 1:1 Consent Check feature can help keep your business ahead of the curve, protect your brand, and streamline your compliance processes.
Watch recording
WHAT WE’RE LISTENING TO
In this episode of ActiveProspect’s FCC Series Podcast, our expert panelists guide you through the critical steps you need to take in order to ensure your CRM is ready for the FCC's one-to-one consent requirements.
Listen now
ACTIVEPROSPECT PARTNER SPOTLIGHT
ServiceTitan
ServiceTitan and ActiveProspect are partnered to create the optimal lead gen experience for home services contractors and installers.
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