DATA & INSIGHTS
Smarter decisions with lead data optimization
Access actionable lead insights in real time to evaluate quality, reduce risk, optimize acquisition spend, and improve performance across every source.
PERSONALIZED LEAD DATA ANALYSIS
Get a clearer picture of every lead
Go beyond basic contact information with data that helps your teams assess lead quality, uncover risk, and make better decisions before a lead enters your pipeline.
Originating domain
See the domain where each lead was generated to evaluate sources, compare vendor performance, and direct more budget toward the right partners.
Learn more →Geolocation and IP address
Compare a lead's information with available location and IP data to identify inconsistencies, validate targeting criteria, and make informed routing decisions.
Learn more →Bot detection
Identify signals of automated activity and stop bot-generated leads from wasting budget, distorting performance data, or reaching your sales team.
Learn more →Disposition feedback
Send downstream lead outcomes back through supported integrations to connect acquisition data with results and improve future buying decisions.
Learn more →Lead age
Know how much time has passed since a consumer submitted a form so you can prioritize fresh leads, improve speed to contact, and avoid overpaying.
Learn more →Data optimization add-ons
Screen and enhance incoming leads with services. Apply additional data points within your lead flows to support real-time acceptance, rejection, and routing decisions.
Learn more →DATA & INSIGHTS
Data-driven lead management
Know what you are paying for
Understand the attributes behind every lead before assigning value. Identify stale, off-target, or potentially fraudulent submissions and apply purchasing criteria based on the data that matters to your business.
Maximize every dollar spent
Connect lead characteristics with downstream outcomes to uncover the sources, campaigns, and attributes driving performance. Invest more in what converts and reduce spend on what does not.
WHO IT'S FOR
Built to give every team what they need
Compliance & Legal
Surface risk signals, review available evidence, and apply lead screening criteria before outreach.
Marketing
See which campaigns, publishers, and lead attributes produce stronger outcomes.
Data & Intelligence
Combine lead data with downstream performance to understand what drives conversion.
Technology
Access lead intelligence through flexible APIs, LeadConduit, and supported integrations.
Marketers everywhere rely on
ActiveProspect
1 Billion
leads certified on the platform every year
3k+
customers running their lead flows on ActiveProspect
55k+
publishers certifying leads
500+
integrations and add-ons available
HOME SERVICES
“Test leads come through much more accurately, and duplicates never hit our system. It’s been a game changer in my world.”
Alli Hobgood | CRM Manager
Zintex
HOME SERVICES
“[ActiveProspect] has saved me a bunch of money, which we just put back into lead generation, and that has helped us grow faster.”
Eric Peschke | VP of Marketing
Zintex
INSURANCE
“Your product saved me twice this month. Do you have any idea how ninja it is to actually have full everything when a complaint comes through?”
Manny Zuccarelli | Founder and CEO
QuoteVelocity
Maximize ROI with better lead intelligence
Identify the sources, behaviors, and quality signals that drive conversions, filter out low-value leads, and use performance insights to improve vendor strategies, reduce acquisition costs, and maximize ROI.
