Facebook Lead Ads Integration
Overview
Get the most out of the Facebook Lead Ads Integration using the advanced routing, validation, and delivery capabilities of LeadConduit.
Response Fields
LeadConduit returns the following data to the lead source.
| Response Field | Description |
|---|---|
Id | The lead identifier that the source should reference |
Outcome | The outcome of the transaction (default is success) |
Reason | If the outcome was a failure, this is the reason |
Price | The price of the lead |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
| First Name | First name |
| Middle Name | Middle name |
| Last Name | Last name |
| Salutation | Preferred salutation |
| Name Suffix | The suffix of a lead's name ('Sr.', 'III', 'PhD', etc.) |
| Email address | |
| Phone 1 | Phone number |
| Age | Age in years |
| Ip Address | IP address |
| Source Timestamp | The time the lead was captured, according to Facebook |
| Trustedform Cert Url | URL to the TrustedForm Certificate |
| Address 1 | The first line of the address |
| City | City |
| State | State |
| Postal Code | The postal or zip code |
| Country | Country |
| Dob | Date of birth |
| Marital Status | The consumer's current marital status |
| Gender | Gender |
| Phone 2 | Second telephone number |
| Company Name | Name of company/employer |
| Wildcard variable for custom fields | |
| Facebook Page Id | The ID of the Facebook Page that generated the lead |
| Facebook Ad Id | The ID of the Facebook Ad that generated the lead |
| Facebook Ad Name | The name of the Facebook Ad that generated the lead |
| Facebook Adset Id | The ID of the Facebook Ad Set that generated the lead |
| Facebook Adset Name | The name of the Facebook Ad Set that generated the lead |
| Facebook Campaign Id | The ID of the Facebook Campaign that generated the lead |
| Facebook Campaign Name | The name of the Facebook Campaign that generated the lead |
| Facebook Form Id | The ID of the Facebook Form that generated the lead |
| Facebook Leadgen Id | Facebook's lead ID |
| Facebook Opt In | True if the lead has opted-in to be contacted, per Facebook's custom_disclaimer_responses field |
| Facebook Is Organic | Whether the lead is from organic search |
| Facebook Platform | The Facebook platform that generated the lead ('fb', 'ig', etc.) |