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Lead Qualification Case Study: Infant Nutrition
An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]
Lessons in Good Taste
There’s nothing quite like bringing a family together over a meal. For our Q1 2014 company meeting, the ActiveProspect family gathered at The Lamar Culinary Center located within the Whole Foods Market mother ship store…
An Austin-Style Makeover
It was the classic inner vs. outer beauty contradiction. The modern industrial interior of the vintage warehouse that serves as ActiveProspect headquarters has a lot to brag about. The 6,000-square-foot building’s previous tenant, well-known Austin marketing agency Milkshake Media, left behind an interior distinguished […]
ActiveProspect Hosts First 512 Interactive Meetup
In a city teeming with marketing talent, disciplines, and startups, ActiveProspect has taken a leadership role in a new Austin marketing group, 512 Interactive. The group launched with a recent meetup hosted by ActiveProspect in our headquarters. Special thanks go to Michael Girard of Vantage Media and […]
CPL Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process (Part 2)
This is the second post in a two-part series. My first post on Cost Per Lead Advertising discussed the first five steps in a simple 10-step process that can make Cost Per Lead advertising a…