In a city teeming with marketing talent, disciplines, and startups, ActiveProspect has taken a leadership role in a new Austin marketing group, 512 Interactive. The group launched with a recent meetup hosted by ActiveProspect in our headquarters. Special thanks go to Michael Girard of Vantage Media and ActiveProspect’s own Ryan Pombrio for organizing this group and event. Deriving its name from Austin’s area code, 512 Interactive was created to promote networking and knowledge sharing among online and performance marketers from a broad range of backgrounds, including lead generation, PPC search, SEO, affiliate marketing, mobile/SMS, email marketing and social media. The inaugural gathering drew around 60 marketers from brands like Dell, Protect America, AllWebLeads, 360 Connect, HomeImprovementLeads, Vantage Media, UnsubCentral, and PulseConnect.

Around 60 Austin area marketers attended the inaugural 51 Interactive meetup
LiveIntent presentation at inaugural 51 Interactive meetup

The featured speaker was John Engler of LiveIntent, who gave a presentation entitled “Email Is No Longer About Sending Email” (Spoiler alert: It’s now about CRM retargeting). John’s insights were particularly relevant for ActiveProspect because we enable customers to automate the ongoing data integration/uploading process for services like LiveIntent.

We’re looking forward to hosting the next 512 Interactive meetup 6 p.m. – 8 p.m. Thursday June 12 at our headquarters. An hour-long networking reception with complimentary light appetizers and drinks – and maybe a little ping-pong – starts at 6 p.m. At 7:00 p.m. we’ll hear from the keynote speaker, Phunware CEO Alan Knitowsi.Phunware is the only fully integrated services platform that enables brands to engage, manage, and monetize their anytime anywhere users. Alan will present on mobile advertising and Multiscreen as a Service (MaaS).

For more information and tickets, check out the 512 Interactivegroup event page. We at ActiveProspect love being an Austin-based company, and are excited to be involved in helping to make Austin a hotspot for marketing technology.

For more photos of the event, check out our Flickr page.