The ActiveProspect team recently returned from ClioCon 2025 in Boston, and the event did not disappoint. From AI-driven distribution to client-centric innovation, this year’s ClioCon delivered the bold conversations and practical insights that legal professionals (and the partners who serve them) need to stay ahead. As leaders in consent-based marketing, we were proud to be part of a conference that puts transparency, trust, and tech-driven progress at the center of the legal industry’s evolution.

While the conference focused squarely on the future of legal practice, many of the same themes driving transformation in law are just as relevant to performance marketers: smarter automation, client experience, trust signals, and a relentless focus on ROI. For us, the biggest through-line? Compliance and innovation don’t compete; they compound.

From sessions on legal AI to firm revenue models to building a human-centered client experience, the message was loud and clear: today’s legal professionals are looking for solutions that are scalable, measurable, and above all, compliant. It’s the same mindset that drives our mission to help marketers generate high-quality leads the right way.

Beyond the floor, the main stage was packed with thought leaders who challenged the crowd to think bigger and bolder.

  • Esther Perel shared how law firm leaders can deepen trust, improve communication, and lead with empathy—principles that apply far beyond the legal world.
  • Richard Susskind offered a sharp forecast on how AI is reshaping legal services (and society), driving home the need for agile, tech-forward thinking.
  • J.J. Velazquez delivered a moving keynote on justice reform that reminded us all why accountability and transparency matter, whether in legal systems or lead gen pipelines.

After two days of networking and packed panels, high-energy networking, and a Clio After Dark headlined by the hilarious Zarna Garg, we left Boston more energized than ever. ClioCon proved once again that the future of law and legal lead generation belongs to those who combine compliance with creativity, and strategy with soul.

To everyone we met on the ground, thanks for making it an unforgettable experience. We’re already looking forward to ClioCon 2026! For those who couldn’t connect with us in Boston, there is still time to connect in 2025. Stay in the loop about where we are headed next, or connect with us now to be a part of our exciting future in the world of lead generation.

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