The ActiveProspect team just got back from the Energy Marketing Conference (EMC24) in Washington, DC, and the energy (pun intended) was off the charts. With a packed agenda focused on Reimagining Competitive Energy, this year’s event brought together the industry’s top minds to talk innovation, consumer empowerment, and the future of retail energy.

As industry leaders in consent-based marketing, we were proud to join energy leaders, brokers, and disruptors all pushing toward smarter, more transparent growth in a highly regulated market.

While EMC24 was centered on the evolving energy landscape, the core themes resonated deeply with our mission and goals. The four major themes highlighted at the event were the increasing complexity of state-level regulation, the accelerating digital transformation across acquisition, billing, and customer care, the importance of building brands rooted in trust and measurable impact, and the critical role that data and consent play in driving sustainable customer growth.

A standout moment for our team was hearing PJ Popovic, CEO of Rhythm Energy, break down how a tech-forward, customer-first model helped scale Rhythm to 300k customers and disrupt the status quo. His vision? A cleaner, smarter, more accountable energy future. That’s a message we’re fully aligned with.

For us, EMC24 wasn’t just about where energy is headed; it was about how performance marketers and providers can work together to shape that future with intention and integrity.

From packed panels to hallway conversations and everything in between, EMC24 reaffirmed that the energy industry is in motion, and it’s moving and evolving fast. And as compliance, personalization, and performance continue to converge, we’re here to help energy marketers scale responsibly and grow with confidence. Let’s keep building what’s next.

To everyone we connected with at the Gaylord National Resort: thank you. You brought the spark. If we missed you in DC, you can connect with us now, or you can catch us on the road before the year wraps up.

CTA_products2

Stay in the loop! Subscribe to the recAP email list to get our latest updates and insights.