LeadsCon 2026 gave ActiveProspect the chance to do what we value most at events like this: Connect with customers, meet new partners, share what we’re building, and have meaningful conversations about where lead generation is headed next. From the energy on the show floor to the strong engagement at our booth, this year’s event created real momentum around compliance, identity, lead quality, and partner growth.

Offering the full ActiveProspect experience

Our booth stayed busy throughout the event, with a healthy mix of buyers, sellers, and current customers stopping by to connect. That gave us the opportunity to showcase how ActiveProspect continues to expand beyond individual products into a broader platform for compliance, lead intelligence, and ecosystem growth.

One of the things that made this year especially meaningful was doing something a little different with TrustedShot, our open headshot booth on the conference floor. Available to anyone attending LeadsCon, TrustedShot gave people the chance to sign up for a professional headshot session right at the event. 

The idea behind it was simple: This industry runs on relationships, and in a digital-first world, one of the easiest ways to start building stronger professional connections is with a great headshot. Whether for LinkedIn, company profiles, speaker bios, or outreach, a strong photo helps put a face to a name and makes it easier to connect. TrustedShot was our way of creating value for attendees while supporting the kind of authentic, person-to-person connection that keeps this industry moving forward.

Closing the gap between buyers and sellers

For years, there has been a clear need in the lead gen industry for better ways for buyers and sellers to find each other, build trust, and start relationships on stronger footing. As we’ve built deep relationships with both sides of the market, we’ve been in a unique position to help address that gap in a more structured way.

That is what made the response to our newer ecosystem initiatives so exciting at LeadsCon. Attendees showed strong interest in:

Together, these initiatives reflect something bigger: A more official, accessible ecosystem where professionals across lead generation can connect more easily, gain visibility, and grow within a more transparent and trusted environment.

Driving some of the industry’s biggest conversations

LeadsCon 2026 covered a wide range of important topics across the lead gen ecosystem, and ActiveProspect had the opportunity to help drive several of the biggest conversations happening in the industry right now through three speaking sessions.

In “Industry Insights: Identity, Consent, and Customer Acquisition,” ActiveProspect CEO Steve Rafferty joined Tim Finnigan and Iain Steeves of Farmers Insurance to explore the significance of ActiveProspect’s acquisition of Verisk Marketing Solutions. The session focused on what it means for the industry when consent and compliance leaders like TrustedForm and Jornaya/LeadiD come together with identity and data intelligence capabilities now represented by InfutorData.

The conversation highlighted why trust and compliance are no longer side considerations but core components of lead performance, how identity and data are reshaping customer acquisition, and what those changes look like in practice for sophisticated brands like Farmers Insurance.

Tim Finnigan, Head of Growth Marketing at ActiveProspect, also took the stage in “From Leads to Lifetimes: How Data Quality Drives Performance and Customer Experience,” alongside Michelle Barbeau of eHealth and Gregg Johnson of Invoca. 

Their session tackled a challenge many marketers are feeling directly: As acquisition costs increase and compliance pressure grows, lead generation can no longer be judged by short-term conversion alone. Instead, the conversation focused on how stronger data quality, better identity strategies, and a longer-term definition of quality can improve both business performance and customer experience.

A third session brought Matt Fraser, GM of Insurance at ActiveProspect, to the stage for “Scaling Lead Gen with AI Voice and the Future of Automated Calling,” alongside Brock Thompson of QuoteWizard by LendingTree, John Henson of Henson Legal, and Will Bodewes of Phonely.

This panel explored one of the most fast-moving areas in the market today: How AI voice is changing outbound calling and lead generation operations. The discussion covered how businesses can use AI voice to reduce operational costs, improve efficiency, and rethink the traditional call center model, while also addressing the growing importance of automated compliance and the need to deliver a consumer experience that still feels natural and human. Together, the panel offered a practical look at how AI-driven calling is moving from experiment to real operational strategy.

Bringing the community together

Outside the speaking sessions, LeadsCon created a lot of room for productive one-on-one conversations. The team met with customers and prospects across Insurance, Legal, Healthcare, Home Services, Education, and more. Many of those conversations centered on practical topics like lead scoring, bot detection, data enrichment, ping/post workflows, partner onboarding, and opportunities to combine compliance with better performance.

LeadsCon also created a lot of opportunities for people to connect beyond the booth and speaking sessions, and those moments were a major part of the experience. Our socials were packed from start to finish, with strong turnout and great energy across every event.

This year’s lineup included:

  • Unified Social, hosted by ActiveProspect and InfutorData, which brought attendees together for an evening of conversation and connection around the future of the combined businesses.
  • The Trade Table, presented by ActiveProspect, Lavin Media, and Hatch, which offered Home Services leaders a more intimate VIP dinner and after-party experience centered on meaningful relationship-building.
  • The Insurance Social, presented by ActiveProspect, FinanceBuzz, QuoteWizard, Fenris, LeadSwami, and Arity, which brought together Insurance and performance marketing professionals for a lively happy hour.
  • The Snapchat x ActiveProspect Dinner, hosted with Snapchat, which gathered leaders across Financial Services, Legal, Education, and Healthcare for deeper conversation over dinner.

Together, these events gave buyers, sellers, partners, and industry peers the chance to keep conversations going, meet new people, and build stronger relationships. We value these gatherings as an important part of how the community collaborates, networks, and builds lasting connections beyond the conference floor.

Building what’s next in lead gen

What stood out most at LeadsCon 2026 was the sense that the market is moving decisively toward a more connected, accountable, and data-driven future. Compliance, consent, identity, and lead quality are no longer separate conversations. They are increasingly part of the same one.

We’re grateful to everyone who helped make LeadsCon 2026 such a success, from the speakers and customers who shared their perspectives to the partners, prospects, and industry peers who took the time to connect with us throughout the week. 

Thank you to everyone who stopped by the booth, joined a session, or came to one of the events. It was great to reconnect with so many familiar faces, meet new ones, and keep building momentum together across the industry.

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