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How to detect bots: Protect your marketing strategy from lead fraud and fake traffic

In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…

by Marialuisa Aldeghi on November 12, 2025
  • Bots

Bot mitigation: What it is and how to do it right

Digital economies run on data, automation, and speed, but that same efficiency has opened the door for bots. Some are useful, powering search engines and digital assistants. Others are malicious, quietly draining ad budgets, generating…

by Andrew Bailey on November 7, 2025

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