The recAP
Lead Acquisition
Best practices for mitigating call transfer risk
In our first article dedicated to call transfer strategies, we discussed how call transfers can be an efficient way to allocate resources, only connect with interested leads, and improve ROI. As a refresher, a call…
A practical guide to lead source tracking
If you’ve ever pulled a “leads by source” report and thought, “This can’t be right,” you’re not alone. Lead source tracking breaks down fast when definitions are fuzzy, fields get overwritten, or different systems disagree.…
What are bot leads and how to avoid them
Lead buyers rely on speed, scale, and efficiency. But one of the biggest hidden threats to profitable lead generation isn’t competition or rising ad costs—it’s bot leads. Bot-generated leads quietly enter pipelines every day, posing…
A guide to lead sources for lead acquisition
Leads don’t just appear; they all come from somewhere. And once you’re running a few campaigns or buying from a couple of vendors, that “somewhere” starts to matter fast. The lead source is the label…
How to measure lead quality: A practical guide for marketers
Generating leads is easy. Generating good leads is not. For many marketing teams, lead volume looks healthy on the surface—forms are filling, campaigns are converting, CPLs look reasonable—but sales teams still complain, pipelines stall, and…