LEADCONDUIT ADD-ON
Experian | Demographic & Property
Append valuable demographic and property data from public and modeled data on both individuals and their property.
SPECIFICATION
Fields & configuration
The exact fields this add-on uses, appends, and the configuration options available in LeadConduit.
Appended Fields
Experian will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | Integration outcome (success, failure, or error) |
Reason | If outcome is error, the error reason |
Billable | The count of billable items in this event |
Match Type | Experian generated indicator of match level. Possible outcomes are: median Level, household Level, person Level, or no match |
Zip4 Credit Score | Experian generated median credit score |
Zip4 Credit Score Grade | Possible values include: Super Prime, Prime, Nonprime, Subprime, Deep Subprime |
Estimated Home Value | Estimated current home value. |
Homeowner Renter Status | Current homeowner or renter status |
Age | Combines Exact or Estimated Age, in Years |
Marital Status | Current marital status |
Deployments | The list of Experian deployments requested |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
First Name Required fieldExperian needs this data to function. | First name |
Last Name Required fieldExperian needs this data to function. | Last name |
City Required fieldExperian needs this data to function. | City |
State Required fieldExperian needs this data to function. | State |
Postal Code Required fieldExperian needs this data to function. | Postal code |
Address 1 Required fieldExperian needs this data to function. | Street address |
Address 2 | Address line 2 |
Phone 1 | Phone number |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Experian Zip4 Credit Score | Check Experian Zip+4 median credit score? |
| Experian Estimated Home Value | Check Experian estimated home value? |
| Experian Homeowner Renter Status | Check Experian homeowner status? |
| Experian Age | Check Experian age? |
| Experian Marital Status | Check Experian marital status? |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
GETTING STARTED
Add Experian in three steps
Add the add-on
In your LeadConduit flow, add a new Add-On step and select Experian.
Provide required data
Map the lead data the service needs. Required fields and configuration options are shown above.
Use the result
Run the flow and use the add-on result for real-time routing, validation, enrichment, or downstream decisions.
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