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Last modified: Oct 15, 2026

ActiveProspect, Inc. (“Company”, “We” or “ActiveProspect”) respects your privacy and is committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website activeprospect.com (our “Website“), information collected and processed through our services that link to this policy such as LeadsConduit and our practices for collecting, using, maintaining, protecting and disclosing that information (collectively, the “Services”).  

Please read this policy carefully to understand our policies and practices regarding Service information data collection, data use, data processing, data retention, data transfer, and data deletion.  Please note that our privacy practices are subject to the applicable laws of the regions in which we operate. Accordingly, some additional region-specific terms will only apply to individuals in those locations, or as required by applicable laws.  Please see the ADDITIONAL U.S. STATE PRIVACY DISCLOSURES section below.

Certain products and services provided by ActiveProspect and/or its affiliates are governed by other documents, and not this policy. Please see LeadsBridge Privacy Policy (link) and TrustedForm Privacy Policy (link).

If ActiveProspect processes your personal information in conjunction with Services that we provide to our clients, such information is governed by the third party services and privacy policy through which our clients use such Services (such data being “Service Data”).  In such instances, we are acting only as a “service provider” or “data processor” (as those terms are defined under applicable data protection laws) on behalf of our clients, who act as the “business” or “data controller” (as those terms are defined under applicable data protection laws).  Our clients are the parties that control the use of the Service Data and determine the purposes for which we process such information. Our clients are responsible for their own practices in collecting, using, and disclosing information they collect from you. To learn more about such clients’ use of your information and your rights that you may have over such information, please consult the privacy policy of the applicable company or publisher with whom you interact.

Session Replay Technology

This Website may use session replay technology (such as TrustedForm) to monitor your interactions with the Website.  This is for webform consent record keeping and webform fraud or non-human bot detection purposes.   For more information about session replay or TrustedForm, please review the TrustedForm Privacy Notice at https://activeprospect.com/trustedform-privacy-notice/.  

Information We Collect About You on our Website and How We Collect It

We collect or request several types of information from and about users of our Website, including:

  • Data you provide to us when filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our Services, or requesting further information.
  • Data you provide to us to receive marketing communications including email, newsletters, whitepapers or access to webinar video and thought leadership content related to company products and services.
  • Data you provide if entering a contest or promotion sponsored by us.
  • Data you provide when reporting a problem with our Website.
  • Records and copies of your correspondence if you contact us (including e-mail addresses).
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
  • Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies

 As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.
  • Information about your device and internet connection, including your IP address, operating system and browser type.

The information we collect automatically on your visit to our Website may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve sales and marketing of our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.
  • To action third party interest-based (behavioral) advertising or other targeted content on other web sites or web services.

The technologies we use on our Website for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
  • Web Beacons. Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, single-pixel gifs or pixel tags) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Javascript code instruction.  When a JavaScript code instruction is actioned, a script executes code directly in your browser to carry out a sequence of actions. These actions can be as simple as changing a button color, launching a pop-up box, refreshing content or start website session replay technology.  The javascript can be viewed by ‘right clicking on the site and selecting the “Inspect” or “Developer Tools” menu option.    

If you have any questions about an advertisement or other targeted content you can contact us at [email protected] or phone at 1-512-361-1014. 

Cookies

We use cookies on our Website to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve the Website. 

You can set up your browser options to stop your computer accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use the whole of the Website or all functionality of the services.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete cookies visit the Digital Advertising Alliance (DAA) information page https://youradchoices.com/choices-faq . For information about and opting out of online behavioral advertising consider reviewing the Digital Advertising Alliance (DAA) administered webpages and opt out tools at https://optout.aboutads.info/ and internationally at https://youronlinechoices.eu/.  To opt-out of Google Analytics website visit analysis across websites running Google Analytics visit http://tools.google.com/dlpage/gaoptout.

Third-party Use of Cookies and Other Tracking Technologies 

We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our Services over time so that they may play or display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the Websites, AdID, general geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.

Control Over Your Information:  You may control your information in the following ways:

  • Email Communications Preferences. You can stop receiving promotional email communications from us by clicking on the "unsubscribe" link provided in such communications. You may not opt-out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Services, technical and security notices, or updates to terms and services).
  • Modifying or Deleting Your Information. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at [email protected]. We may not be able to modify or delete your information in all circumstances.
  • Cookies: You may be able to utilize third-party tools and features to further restrict our use of automatic data collection technologies. For example, an individual may have the ability to change their browser settings to (for example): (i) notify them when they receive a cookie, so the individual can choose whether or not to accept it; (ii) disable existing cookies; or (iii) automatically reject cookies (or certain types of cookies, such as cookies set by third parties). Note that similar controls may exist for other tracking technologies, such as pixels, SDKs, and localStorage. Please check your device or browser settings and related documentation for more information. Further, note that restricting the use of these technologies might negatively impact an individual’s experience using our Services, as some features or offerings may be less personalized or may not work as otherwise intended. Depending on an individual’s device and operating system, the individual may not be able to delete or block all cookies or other tracking technologies described in this policy. In addition, if an individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser and device they use. An individual may also have options within their email client to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.
  • Online Ads: In addition to taking the steps set forth in the Cookies section above, you may be able to further exercise control over the advertisements that you see by leveraging one or more targeted advertising opt-out programs. For example:
    • Device-Specific Opt-Out Programs: Certain devices provide individuals the option to turn off targeted advertising for the entire device (such as Apple devices through their App Tracking Transparency framework or Android devices through their opt out of ads personalization feature). Please refer to your device manufacturer’s user guides for additional information about implementing any available device-specific targeted advertising opt-outs.
    • Digital Advertising Alliance: The Digital Advertising Alliance allows individuals to opt out of receiving online interest-based targeted advertisements from companies that participate in their program. Please follow the instructions at https://youradchoices.com/control for browser-based advertising and https://www.youradchoices.com/appchoices for app-based advertising to opt out of targeted advertising carried out by our third-party partners and other third parties that participate in the Digital Advertising Alliance’s self-regulatory program.
    • Network Advertising Initiative: The Network Advertising Initiative (NAI) provides information on how to opt out of receiving online interest-based targeted advertisements through various methods at https://thenai.org/how-to-opt-out/.
    • Platform-Specific Opt-Out Programs: Certain third-party platforms provide individuals the option to turn off targeted advertising for the entire platform (such as certain social media platforms). Please refer to your platform provider’s user guides for additional information about implementing any available platform-specific targeted advertising opt-outs.

Please note that when you opt out of receiving interest-based advertisements through one of these programs, this does not mean you will no longer see advertisements from us or on our services. Instead, it means that the online ads you do see from relevant program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, program participants may still use automatic data collection technologies to collect information about your use of our services, including for analytics and fraud prevention as well as any other purpose permitted under the applicable advertising industry program.

How We Use Information from your visit to our Website

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Services and their contents to you.
  • To provide you with information, products or services that you request from us.
  • To fulfill any other purpose for which you provide it.
  • To provide you with notices about your account/subscription, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Services we offer or provide.
  • To allow you to participate in interactive features on our Website.
  • In any other way we may describe when you provide the information.
  • For any other identified purpose with your consent.
  • We may also use your information to contact you about our own or  third-parties’ goods and services that may be of interest to you.

Disclosure of Information from your use of our Services

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by Company about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information with your consent.

We may also disclose your personal information:

  • To comply with any court order, law or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of service, available at (link), or terms of sale and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Company, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Children Under the Age of 18

Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or on or through any of its features/register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected] or phone at 1-512-361-1014.

ADDITIONAL U.S. STATE PRIVACY DISCLOSURES

For residents of the States of California, Colorado, Connecticut, Montana, Nevada, Oregon, Utah, Texas, Virginia, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, or another U.S. state that has similar comprehensive privacy legislation (“Covered States”): These Additional U.S. State Privacy Disclosures ("U.S. Disclosures") supplement the information contained in our policy by providing additional information about our personal information processing practices relating to individual residents of these Covered States pursuant to consumer privacy laws in such Covered States (“State Privacy Laws”). For a detailed description of how we collect, use, disclose, and otherwise process personal information in connection with our Services, please see the main body of this policy. Unless otherwise expressly stated, all terms defined in our policy retain the same meaning in these U.S. Disclosures.

For the purposes of these U.S. Disclosures, personal information does not include publicly available information or information that has been deidentified, aggregated or anonymized in compliance with State Privacy Laws. Additionally, the U.S. Disclosures set out in this Section do not describe our practices when we process customer data as a service provider/processor on behalf of our customers in accordance with our contractual agreements with our customers, such as Service Data.

Personal Information Collection. In the last 12 months, we may have collected the following categories of personal information.  In addition, our clients may choose to send us additional unsolicited information: 

Category Examples
A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, address, telephone number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information.
F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
G. Geolocation data. Non-precise location data.
I. Professional or employment-related information. Current or past job history or performance evaluations.
K. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Payment Information

If you sign up for our Data or Platform Services, we collect the information provided in connection with such payment. Depending on the type of engagement, you may be able to pay via wire transfer, credit card, or check and we may collect the financial information associated with such payment (e.g., routing and account number, wire transfer information details). Please note that we use third party payment processors, including VersaPay, to process credit card payments made to us. As such, we do not retain any personally identifiable financial information in connection with credit card payments, such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by their privacy notice. To view VersaPay’s privacy policy, please click here.

 

Sales of Personal Information and Sharing for Targeted Advertising. Unless you have exercised your Right to Opt-Out, and as described in the Disclosure of Personal Information section of these U.S. Disclosures, we may disclose or "sell" your personal information to third parties for monetary or other valuable consideration, or "share" your personal information to third parties for cross-context behavioral advertising (also called targeted advertising) purposes. The third parties to whom we sell or share personal information may use such information for their own purposes in accordance with their own privacy policies. In the previous 12 months, we have sold or shared for targeted advertising purposes the following categories of personal information to third parties, subject to your settings and preferences and your Right to Opt Out:

  • Identifiers;
  • Internet / Network Information;
  • Non-precise geolocation data;
  • Professional or employment-related information; and
  • Inferences data, e.g., consumer information or preferences.

In addition, please see the Third-party Use of Cookies and Other Tracking Technologies section of the policy to learn more about how third-party advertising networks, social media companies and other third-party businesses collect and disclose your personal information directly from your browser or device through cookies or tracking technologies when you visit or interact with our websites, use our apps or otherwise engage with us. 

Disclosure of Personal Information. In the last 12 months, we may have disclosed all of the categories of information we collect with third parties for a business purpose, as described in the Disclosure of Personal Information section of the policy. The categories of third parties to whom we sell or disclose your personal information for a business purpose include:

  • Our customers;
  • Our service providers;
  • Advertising networks and media platforms;
  • Internet service providers;
  • Data analytics providers; and
  • Social media networks.

Automated Decision-Making and Profiling

We do not conduct automated processing of personal information for the purposes of evaluating, analyzing, or predicting an individual’s personal aspects in furtherance of decisions that produce legal or similarly significant effects. As a result, we do not provide a right to exercise control over such forms of automated decision-making and profiling.

Your Additional Privacy Rights

Depending on your residency in a Covered State and subject to the State Privacy Laws, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

  • The Right to Know. The right to confirm whether we are processing personal information about you and, to obtain certain personalized details about the personal information we have collected about you in the last 12 months, including:
    • The categories of personal information collected;
    • The categories of sources of the personal information;
    • The purposes for which the personal information was collected;
    • The categories of personal information disclosed to third parties (if any), and the categories of recipients to whom the personal information was disclosed;
    • The categories of personal information shared for cross-context behavioral advertising purposes (if any), and the categories of recipients to whom the personal information was disclosed for those purposes; and
    • The categories of personal information sold (if any), and the categories of third parties to whom the personal information was sold.
  • Residents of Minnesota or Oregon have the right to: (i) confirm additional information about the categories of personal information we have processed about them; and (ii) obtain a list of third parties to which we have disclosed the personal information of Minnesota or Oregon consumers. 
  • The Right to Access and Portability. The right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.
  • The Right to Request Deletion. You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
  • The Right to Correction. You have the right to request that any inaccuracies in your personal information be corrected, taking into account the nature of the personal information and the purposes of the processing of your personal information.
  • The Right to Control over Sensitive Information. You have the right to exercise control over our collection and processing of certain sensitive information, but at this time we do not knowingly collect sensitive information.
  • The Right to Opt Out of Sales. The right to direct us not to sell personal information to third parties.
  • The Right to Opt Out of Targeted Advertising / Cross-context Behavioral Advertising. The right to direct us not to use or share personal information for certain targeted advertising purposes.
  • Right to Appeal.  We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, State Privacy Laws allow us up to 90 days to respond. We will contact you within 45 days from when you contacted us to inform you of the need for additional time and the reason for such extension. We may charge you a reasonable fee to cover administrative costs if your requests are manifestly unfounded, excessive, or repetitive. If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (45 days for residents of Colorado and Minnesota) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint.

Depending on your state of residency, you may also have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise the above rights. However, the exercise of the rights described above may result in a different price, rate or quality level of product or service where that difference is reasonably related to the impact the right has on our relationship or is otherwise permitted by law.

In addition to the above rights, under California Civil Code Section 1798.83 (“Shine the Light”), California residents may have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal information, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at [email protected]. If you do not want your personal information shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at  [email protected].

How to Exercise Your Privacy Rights

To submit a request to exercise one of the privacy rights identified above with regard to your personal information collected or otherwise processed pursuant to the Services, please submit a request by:

To exercise your right to opt-out as it relates to the use of cookies and related technologies that involve the sale of personal information or the use of personal information for targeted advertising purposes, please click the "Cookie Settings" icon on the bottom of the website and adjust your preferences accordingly. If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager. Please note this opt-out tool is website, device, and browser specific, so you will need to change your preferences on each device and browser you use to interact with the specific website you are visiting.

For certain rights, we may need to verify your identity before processing your request, which may require us to request additional personal information from you or require you to log into your account, if you have one. We will only use personal information provided in connection with a Consumer Rights Request to review and comply with the request.  We do not require verification for an opt-out request. 

In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

Authorized Agents

In certain circumstances, you are permitted to use an authorized agent (as that term is defined by the applicable privacy law) to submit requests on your behalf through the designated methods set forth in these U.S. Disclosures where we can verify the authorized agent’s authority to act on your behalf. Before processing your request to exercise certain rights (including the Right to Know, Access & Portability, Correction, and Deletion), we may require the following for verification purposes: (a) a power of attorney valid under the laws of the state where you reside from you or your authorized agent; or (b) sufficient evidence to show that you have: (i) provided the authorized agent signed permission to act on your behalf; and (ii) verified your own identity directly with us pursuant to the instructions set forth in these U.S. Disclosures; or directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

For requests to opt-out of personal information "sales" or "sharing", we may require a signed permission demonstrating your authorized agent has been authorized by you to act on your behalf.

Notice of Financial Incentives

We may offer various programs and other financial incentives that may result in differences in our prices or services offered to customers. To obtain access to these offerings, we may collect and retain personal information. We have determined that the value of these programs and other incentives are reasonably related to the value of the personal information we receive and otherwise process in connection with these programs and offerings, based on our reasonable but sole determination. We estimate the value of the personal information we receive and otherwise process in connection with these programs and offerings by considering the expense we incur in collecting and processing the personal information, as well as the expenses related to facilitating the program or offering. The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer. Participating in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions or contact us via email at [email protected]. Participating individuals may also opt out of receiving marketing communications by following the instructions set forth in the Control Over Your Information section of our policy.

International Data Transfers

ActiveProspect complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. ActiveProspect has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF.   ActiveProspect has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, please visit https://www.dataprivacyframework.gov/ and to view our certification.

With respect to personal data received or transferred pursuant to the Data Privacy Framework (DPF) program, ActiveProspect is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

Pursuant to the Data Privacy Framework (DPF) program, EU, UK, and Swiss individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States under Data Privacy Framework (DPF) program, should direct their query to [email protected]. If requested to remove data, we will respond within a reasonable timeframe.

ActiveProspect’s accountability for personal data that it receives in the United States under the Data Privacy Framework (DPF) program and subsequently transfers to a third party is described in the Data Privacy Framework (DPF) program Principles. Categories of third parties that could be involved in the transfer or processing of your website visit data would be for online advertising of our company and product services, website visitor analytics or sales target intelligence.  In particular, ActiveProspect remains responsible and liable under the Data Privacy Framework (DPF) program Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the Principles, unless ActiveProspect proves that it is not responsible for the event giving rise to the damage.

In compliance with the Principles, ActiveProspect commits to resolve complaints about your privacy and our collection or use of your personal information transferred to the United States pursuant to the Data Privacy Framework (DPF) program. European Union, United Kingdom, and Swiss individuals with Data Privacy Framework (DPF) program inquiries or complaints should first contact ActiveProspect by email at [email protected] or via post at:

ActiveProspect, Inc.
P.O. Box 151136
Austin, TX 78715

ActiveProspect has further committed to refer unresolved privacy complaints under the Data Privacy Framework (DPF) program Principles to an independent dispute resolution mechanism, Better Business Bureau BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers/ProcessForConsumers for more information and to file a complaint. This service is provided free of charge to you. 

If your complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms.   See https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction

Data Retention

We will usually store the personal information we collect about you for no longer than necessary to fulfil the purposes for which it was collected, and in accordance with our legitimate business interests and applicable law. However, if necessary, we may retain personal information for longer periods of time, until set retention periods and deadlines expire, for instance where we are required to do so in accordance with legal, tax and accounting requirements set by a legislature, regulator, or other government authority.

To determine the appropriate duration of the retention of personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information and if we can attain our objectives by other means, as well as our legal, regulatory, tax, accounting and other applicable obligations.

Once retention of the personal information is no longer necessary for the purposes outlined above, we will either delete or deidentify the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will securely store the personal information and isolate it from further processing until deletion or deidentification is possible.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. 

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: [email protected] or phone at 1-512-361-1014.

INTERNAL NOTE:  Every site should have a link at the bottom that says “Your Privacy Choices” together with the attached icon required by California.  Clicking that link should lead to a process for the user to opt-out of targeted advertising through your own sites.