Lead Gen Perspective | Building the Right Social Lead Gen Strategy: From Click to Conversion

EVENT DESCRIPTION AND PANELISTS

Social is changing the lead gen game

Join Emma Bernstein (GM of Media & Growth, ActiveProspect), Ryan Cathers (Head of Sales, North America, Leads.io), and Gabe Piacentini (Business Development Lead, Snapchat) for the free webinar, “Building the right social lead gen strategy: From click to conversion,” and learn what it takes to drive real results through social media lead generation in 2025.

This isn’t just another panel about “likes” and “shares.” We’re focusing specifically on how to turn clicks into high-quality, compliant conversions using smart creative, platform-specific tactics, and real-time lead optimization. Whether you’re a marketer trying to lower your CPL, a media buyer navigating compliance chaos, or a performance leader pushing for stronger ROI, this session is built for you.

In this webinar, our panelists will cover:

The evolving role of social in modern lead gen
How to create a performance-driven strategy
The power of consent, compliance & clean data
An interactive Q&A

Reserve your spot now and walk away with a smarter, sharper social lead gen strategy built for scale in 2025.

Gabe Piacentini
Business Development Lead at Snapchat

Ryan Cathers
Head of Sales, North America at Leads.io

Emma Bernstein
GM of Media and Growth at ActiveProspect

DISCLAIMER: This page and all related links are provided for general informational and educational purposes only and are not legal advice. ActiveProspect does not warrant or guarantee this information will provide you with legal protection or compliance. Please consult with your legal counsel for legal and compliance advice. You are responsible for using any ActiveProspect Services in a legally compliant manner pursuant to ActiveProspect’s Terms of Service. Any quotes contained herein belong to the person(s) quoted and do not necessarily represent the views and/or opinions of ActiveProspect.

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EVENT DESCRIPTION AND PANELISTS

The countdown is on hold—but what does it mean for your business? On January 24, 2025, the FCC announced a 12-month postponement of the TCPA’s 1-to-1 Consent Rule, followed by the Eleventh Circuit Court’s decision to grant the Insurance Marketing Coalition’s petition. This unexpected development raises critical questions for marketers, businesses, and consumers alike.

Join ActiveProspect and our distinguished roundtable for a live emergency webinar where experts will break down the implications of this decision and guide you through what’s next in the ever-evolving regulatory landscape.

In this webinar, attendees will:

Understand the FCC’s decision and IMC's ruling – Gain clarity and legal context behind the end of the 1-to-1 Consent Rule.
Explore industry impacts – Explore how this decision affects lead generation, compliance strategies, and consumer outreach in the short and long term.
Gain key best practices moving forward – Learn why maintaining transparency and prioritizing consumer consent remain vital, even in the absence of the rule’s immediate enforcement.
Prepare for the future – Discover actionable steps your business can take to adapt, stay ahead of compliance changes, and maintain trust with your audience.

Don't miss this crucial opportunity to stay informed and prepared with this emergency webinar. Sign up now to reserve your spot and take proactive steps toward mastering the new compliance challenges presented by the FCC's recent announcements. Your proactive approach today will define your success tomorrow.