February 20, 2025
All the things TCPA compliance, marketing automation, consent-based.
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- Buzz from our blog: TCPA text messages: Rules and regulations & The best Facebook lead ads CRM integrations
- The latest trending topics: The new FCC revocation of consent rules are fast approaching
- Podcasts we are listening to: Actionable strategies for TCPA compliant texting and lead gen
- Consent-based marketing partner spotlight: Blacklist Alliance - Litigation Firewall
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BLOG BUZZ
TCPA text messages: Rules and regulations
Text message marketing is a powerful tool for businesses to engage with their audience and drive conversions. However, compliance with the Telephone Consumer Protection Act (TCPA) is crucial to avoid fines.
Continue on ActiveProspect
The best Facebook lead ads CRM integrations
Managing data from Facebook campaigns manually is time-consuming, error-prone, and can delay response times to leads, leading to lost high-intent leads and lower ROIs. Avoid these issues with LeadsBridge!
Continue on LeadsBridge
HEADS UP
🚨 The new FCC revocation of consent rules are fast approaching
One-to-one consent may be dead but revocation of consent is not! The new revocation rules, effective April 11, 2025, apply only to calls or text messages that require consent. All reasonable revocations of consent must be honored within 10 business days. Sellers can send a one-time confirmation text to ensure consumers are unsubscribing from the correct type of communication, and if a consumer does not respond to this confirmation text, it should be treated as confirmation of the opt-out.
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TRENDING TOPICS
🔥 The Eleventh Circuit invalidates TCPA rules
On January 24, 2025, the Eleventh Circuit Court of Appeals vacated the FCC rule interpreting "prior express written consent" in the TCPA, removing two additional requirements that are above and beyond the statutory requirement to obtain consent before placing calls and texts.
Continue on Debevoise & Plimpton
🔥 Eleventh Circuit re-opens TCPA “lead generator loophole”
The U.S. Court of Appeals for the Eleventh Circuit struck down new FCC regulations set to take effect on January 27, impacting the lead generation industry. The court ruled that the FCC exceeded its authority under the TCPA.
Continue on Troutman Pepper Locke
🔥 Lead buyer escapes ATDS claim but faces DNC claim in TCPA class action
In Ortega v. Ditommaso, the court dismissed the ATDS claim due to a narrow definition, but allowed DNC and Texas registration claims to proceed. The court found Ditomasso could be vicariously liable for Meridian's actions and a Texas registration violation.
Continue on TCPA World
🔥 Marketer.co unveils AI-powered lead gen tool to convert web visitors into sales
Marketer.co introduces a lead generation tool that captures and converts website visitors using advanced tracking and third-party opt-in data. This tool provides businesses with real-time insights and high-intent leads, enhancing conversions and ROI.
Continue on Business Insider
🔥 Is your marketing team AI-ready? 8 steps to strategic AI adoption
AI is transforming marketing, but success doesn't come from adopting every new tool. True AI readiness involves a strategic approach: assessing your tech stack, identifying genuine opportunities, and preparing your team to integrate AI effectively.
Continue on MarTech
ICYMI
💡 Adapting to the FCC & Eleventh Circuit’s TCPA decisions
The FCC's postponement of the TCPA’s one-to-one consent rule and the Eleventh Circuit’s decision to remove the rule altogether, announced one shortly after the other on January 24, 2025, have raised critical questions for marketers and businesses. Watch our latest webinar, where industry experts break down the implications and guide you through the next steps in the regulatory landscape.
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WHAT WE'RE LISTENING TO
In this episode of ActiveProspect's FCC Series Podcast, our expert panelists provide guidance for adapting your text message marketing strategies. Whether you are a buyer or a seller in the lead-gen or marketing industries, understanding TCPA changes is crucial to maintaining compliance and optimizing your texting and calling outreach operations.
Listen now
ACTIVEPROSPECT PARTNER SPOTLIGHT
Blacklist Alliance - Litigation Firewall
Explore the Blacklist Alliance - Litigation Firewall integration and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
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MEME OF THE WEEK
