March 13, 2025
All the things TCPA compliance, marketing automation, consent-based.
- Buzz from our blog: Understanding Do-Not-Call rules & Facebook business integrations
- The latest trending topics: TCPA class action filings explode
- Podcasts we are listening to: Prioritize notice & consent with innovative chat & text solutions
- Consent-based marketing partner spotlight: Hatch
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BLOG BUZZ
Understanding Do-Not-Call rules
Telemarketing regulations, including the Do-Not-Call (DNC) rules, have become stricter to protect consumers from unsolicited calls. Tools like TrustedForm can help businesses comply by documenting proper consent.
Continue on ActiveProspect
Facebook business integrations
Competition in advertising is fierce, and privacy updates make it harder to reach audiences. Facebook offers powerful ad tools. Integrating these tools can streamline data sharing and enhance advertising effectiveness.
Continue on LeadsBridge
HEADS UP
🚨 TCPA class action filings explode
The total number of TCPA cases filed in 2024 was 2,788, marking a 67% increase from 2023. More alarmingly, class actions now account for over 80% of these filings, making 2024 the year with the highest number of TCPA class actions in history. The trend continues into 2025, with January alone seeing 172 TCPA class actions, a 268% increase from the 64 filed in January 2024. This steep rise in TCPA litigation, especially class actions, is a significant cause for concern, as each lawsuit has the potential to devastate a company.
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TRENDING TOPICS
🔥 How consent defense can defeat class certification in TCPA cases
The Third Circuit's unpublished decision in Conner v. Fox Rehabilitation Services highlights the use of the consent defense to defeat class certification in TCPA cases. Despite Conner's individual victory and $4,000 damages award, the court denied the class certification.
Continue on JDSupra
🔥 Revocation of consent: Everything changes after April 11, 2025
The FCC’s new TCPA revocation rule, effective April 11, 2025, introduces significant changes. Consumers can revoke consent for telemarketing calls and texts, across all channels and purposes. This rule will require major adjustments, especially for large enterprises.
Continue on The National Law Review
🔥 Agentic AI and the next era of marketing automation
Marketing automation has evolved from rule-based systems to sophisticated AI-driven platforms, and now, Agentic AI is set to revolutionize the field. Unlike static, siloed tools, Agentic AI integrates across CRM, ad platforms, and data warehouses.
Continue on Social Samosa
🔥 Aligning AI agents with marketing automation technology
AI agents and marketing automation, when integrated, enhance efficiency by handling repetitive tasks, allowing teams to focus on strategy and creativity. This alignment leads to faster campaign launches, smarter decisions, and higher ROI.
Continue on CMS Wire
🔥 Mailchimp announces new product enhancements for lead generation
Mailchimp has announced a revamped popup form experience in beta. These branded, interactive popup forms facilitate zero-party data collection, enabling AI-powered, personalized marketing.
Continue on Intuit
ICYMI
💡 How data enhances lead generation and buyer performance
Watch industry leaders from ActiveProspect and Fenris explore how data enrichment and scoring can transform lead acquisition, enhance data cleanliness, optimize pricing, and create more efficient buying habits. Discover the benefits of data enrichment across the industry, from improved lead quality to higher ROI, and learn how LeadConduit can revolutionize your lead management strategies.
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WHAT WE'RE LISTENING TO
In this episode of ActiveProspect's FCC Series Podcast,
our expert panelists navigate the complexities of lead-gen compliance. With new customer acquisition channels emerging so quickly, keeping up with evolving regulatory standards can feel like a maze. Learn how to navigate this maze with a clear understanding of new lead-gen channels and the best compliance practices for each of them to help protect your business.
Listen now
ACTIVEPROSPECT PARTNER SPOTLIGHT
Hatch
Explore the integration with Hatch and see how adding it to your LeadConduit flow can help you enhance your lead acquisition processes.
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MEME OF THE WEEK
