What is lead fraud?
The digital advertising space is loaded with fraud. Ad fraud comes in many forms and needs to be combated with solutions specific to each type. While fraudulent impressions and clicks are all common forms of…
The future of insurance outreach: Data, AI, & compliance
In insurance outreach, speed, scale, and compliance are all pulling on the same rope. If you move too slowly, competitors win the policy. If you move too fast without the right guardrails, you invite complaints,…
The top 10 lead provider companies for lead buyers
For lead buyers, choosing the right lead provider isn’t just about more than just filling your pipeline. It’s about finding quality leads that convert, comply, and deliver a real return. The difference between a wasted…
Generate leads vs. buy leads: Which strategy works best?
In the world of performance marketing, every company faces the same fundamental challenge — how to keep a steady stream of high-quality leads flowing into the sales funnel. Some brands build their own lead generation…
How to increase lead quality for every lead you buy
Has your business dealt with the common misfortune of finding out that the majority of leads you paid for are low-quality, bad leads? Whether you are just breaking into the world of lead purchasing or…