The importance of lead validation for lead buyers and generators
The quality of your leads can make or break your success. Today, 80% of new leads never result in sales, often because they aren’t properly validated or followed up on. This highlights the importance of…
Originating domain: The key to unlocking lead intent for smarter lead-buying
As a lead buyer in the insurance space, identifying where your leads are coming from can be critical to effectively targeting your audience and improving your sales. One of the strongest data points that can…