Tag: lead qualification
Add-on spotlight: Anura
Marketers today face a daunting task of acquiring leads that are genuinely interested in their products or services. However, the quality of leads is often overshadowed by quantity. This causes an overwhelming influx of leads,…
Add-on spotlight: Experian
As a marketer, you understand the importance of capturing quality leads and continuously optimizing your lead flows to ensure maximum conversion rate. However, it can be challenging to append crucial and valuable demographic and property…
Add-on spotlight: Trestle’s Real Contact API
As a marketer, lead validation and contactability are critical factors for success. However, you often find yourself wasting time and resources pursuing non-existent, dead-end leads, and contacting real potential customers seems impossible. In such cases,…
Lead Qualification Case Study: Infant Nutrition
An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]