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automated data management
  • Lead Generation

The ultimate guide to lead generation for technology developers

Lead generation has always been a crucial element for growing businesses, but for technology and engineering developers, it’s more than just gathering contacts – it’s about using advanced tools and automations to streamline and optimize…

by Marialuisa Aldeghi on October 25, 2024
  • Compliance
  • Consent-Based Marketing

InsideCBM: Your go-to resource for consent-based marketing

As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI. Join us…

by Marialuisa Aldeghi on November 20, 2023
Lead qualification software helps identify expectant mothers
  • Uncategorized

Lead Qualification Case Study: Infant Nutrition

An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]

by ActiveProspect on June 12, 2014

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