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    Tag: marketing automation

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    Lead qualification software helps identify expectant mothers
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    Lead Qualification Case Study: Infant Nutrition

    An infant nutrition company engaged ActiveProspect to help it reduce the cost and improve the effectiveness of a cost-per-lead advertising campaign targeting pregnant women. While this was an opt-in campaign that required the explicit consent of the consumer, the company regularly received leads from partners […]

    by ActiveProspect on June 12, 2014

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