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WEBINAR: Mastering Insurance Lead Gen with the 3 Cs: Consent, Compliance & Contact Rates

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    Category: Consent-Based Marketing

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    What Is Consent-Based Marketing?

    Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective is to ensure that only ‘active prospects’, or those who have actively expressed…

    by Steve Rafferty on December 3, 2020

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