Category: Consent-Based Marketing
TrustedForm and the CA Wiretapping Threat
Again, ActiveProspect is at the frontlines of the battle. The purpose of this article is to provide some context and updates on recent legal developments.
In A Cookie-Less Future, Marketers Need First-Party Data – Here’s How To Get It
For years, marketers have been using third-party cookies as a way to better understand and track their target audience. But all of that is about to change, thanks to the cookie blocking rules being implemented…
How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely
Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…
What Is Consent-Based Marketing?
Consent-based marketing is the practice of only contacting consumers that have given their prior express written consent to be contacted. The objective is to ensure that only ‘active prospects’, or those who have actively expressed…