Bot fraud: What it is and how to prevent it
TL;DR Bot activity presents new challenges for marketers A click looks like engagement. A completed form looks like a lead. A spike in website traffic looks like growing demand. Unless a bot is behind it.…
The ultimate TCPA tools guide for lead generation
TL;DR Navigating the complex landscape of regulatory compliance is a must for any business using telemarketing practices. Among these regulations, the Telephone Consumer Protection Act (TCPA) stands out as a critical legal framework that organizations…
TCPA Revocation of Consent: Rules & Compliance Guide
This guide draws on insights originally shared by attorney Puja Amin (Partner, Troutman Amin, LLP) and TCPA expert Tammy Glover Fowler (Legal & Compliance Director, Contact Center Compliance) during ActiveProspect’s FCC webinar series, and has…
How to mitigate TCPA risk for your business
TL;DR Every call, text, or fax to a consumer carries risk. The Telephone Consumer Protection Act (TCPA) tightly controls how businesses can reach people, and consumers can sue directly when a business gets it wrong,…
TCPA guidelines: Best practices for beginners
TL;DR Overview If your business has just started thinking about TCPA compliance, you’re not alone—and you’re right to take it seriously. The Telephone Consumer Protection Act (TCPA) is one of the most important US laws…