How DSplus protects consumer data while scaling lead volume
Industry
CPG
Read Time
3 min
Summary
DSplus, an automotive-focused advertising agency by Saatchi & Saatchi, partnered with ActiveProspect to safely scale lead generation through Facebook Lead Ads while maintaining strict privacy standards. By implementing LeadConduit and leveraging the Facebook Lead Ads sync via LeadsBridge, DSplus automated the secure delivery of sensitive lead data directly into automotive CRM systems. The result was higher lead volume, improved conversion rates, and reduced costs—without manual data handling or privacy risk.
24% increase in form lead volume YoY
15% increase in conversion rate YoY
11% decrease in cost per form lead YoY
Problem
Privacy has always been a top priority for DSplus. However, running Facebook Lead Ads campaigns for automotive clients introduced operational challenges—particularly around securely handling and delivering sensitive consumer data. Manual downloads and transfers increased risk, slowed workflows, and made it harder to scale lead generation efficiently.
DSplus needed a solution that would allow them to run Meta Lead Ads at scale while ensuring data security, compliance, and seamless delivery into dealership CRM systems—without introducing manual steps or privacy exposure.
Solution
By implementing ActiveProspect’s platform and using the LeadsBridge Facebook Lead Ads sync, DSplus automated the flow of lead data from Meta directly into automotive CRMs. This removed the need for manual downloads, reduced operational friction, and ensured that leads were securely delivered to the right dealerships in real time.
We have been working with LeadsBridge for several years and they deliver a great service, which is why we continue to work with them and utilize the platform for our lead generation campaigns on Meta.”
Maddy Lingenfelter, Associate Media Director
With automation in place, DSplus was able to increase lead volume, improve conversion rates, and lower cost per lead—while keeping privacy protections intact and workflows efficient.
Company
DSplus is an advertising agency by Saatchi & Saatchi focused on guiding consumers through the automobile ownership journey. The agency supports automotive brands and dealerships by delivering high-quality, privacy-first lead generation and media strategies across digital channels.
