Facebook Lead Ads: 5 Actions for Success
At LeadsCon West in Las Vegas earlier this month, I had the pleasure of speaking on a panel titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition”. With me were with Sona…
The TrustedForm Script: Built for Speed
“Will your script slow down my site?” This is probably the most common question we get about the TrustedForm script, and rightly so. We consider performance to be the most important feature of the TrustedForm…
ActiveProspect Announces Partnership with MediaAlpha to Provide an Integrated TCPA Solution for Insurers
Austin, TX., December 8, 2017 – ActiveProspect, a SaaS provider of lead acquisition solutions, is partnering with MediaAlpha, the leading programmatic platform for vertical search media, to provide a turnkey TCPA compliance solution to MediaAlpha…
Fighting Ad Fraud with Anura
We recently released a new integration for Anura Direct in LeadConduit. It is a marketplace integration which means you can use Anura Direct by simply adding the Anura Direct integration to your lead flow. We…
Lead Generation vs. Lead Acquisition: What is the difference?
The phrases “Lead Generation” and “Lead Acquisition” are two closely related terms with different meanings that are often conflated. While they both fall under the “Customer Acquisition” category, each refers to different parts of the…