The recAP
The best places to buy mortgage leads online
TL;DR Buying mortgage leads is the fastest way to fill a pipeline and the fastest way to waste a marketing budget. The difference comes down to three things most lead buyers never check: where the…
Consent-driven user engagement: How it works
TL;DR How consent practices became a performance metric Marketing used to treat consent as a checkbox. Today, how marketers bake consent practices into their lead operation speaks to a first impression for consumers. The moment…
How to detect bots: Protect your marketing strategy from lead fraud and fake traffic
In today’s digital marketing landscape, automation plays a massive role in driving efficiency—but not all automation works in your favor. Behind every marketing dashboard filled with clicks, leads, and conversions, there’s an invisible factor that…
Introducing the Snapchat Native Lead Ads Integration for ActiveProspect
Advertisers can now bring leads generated through Snapchat Native Lead Ads directly into ActiveProspect, where they can document consent with TrustedForm and manage lead delivery through LeadConduit. The new integration gives businesses a simpler way…
TCPA Revocation of Consent: Rules & Compliance Guide
This guide draws on insights originally shared by attorney Puja Amin (Partner, Troutman Amin, LLP) and TCPA expert Tammy Glover Fowler (Legal & Compliance Director, Contact Center Compliance) during ActiveProspect’s FCC webinar series, and has…