The recAP
Kurt Black discusses lead quality, smarter bidding, and optimizing insurance lead acquisition
Kurt Black is a lead generation and insurance technology executive who helps agencies simplify lead acquisition and improve performance across multiple vendors. He is the CEO & President of Charcoal, a lead management platform that…
How to increase lead generation ROI
TL;DR Generating more leads can make a campaign look successful. It does not necessarily make the campaign profitable. That distinction matters when your business buys leads at scale. Traditional ROI models compare marketing spend with…
Bot fraud: What it is and how to prevent it
TL;DR Bot activity presents new challenges for marketers A click looks like engagement. A completed form looks like a lead. A spike in website traffic looks like growing demand. Unless a bot is behind it.…
A business guide to TCPA calling hours: Best practices to stay compliant
TL;DR Overview Telemarketing remains a vital strategy for businesses aiming to connect directly with potential customers. However, with growing consumer privacy concerns and increasing federal and state-level scrutiny, respecting legal boundaries is not optional; it’s…
Contact.io 2026 recap
The ActiveProspect team recently wrapped up another energizing trip to Denver for Contact.io 2026, where leaders across performance marketing, pay-per-call, contact center operations, compliance, and technology came together to explore a shared goal: turning more…