SolarCon 2023 Recap

Back for only its second year, “the greatest solar show on Earth” did not disappoint.

SolarCon 2023 returned to Salt Lake City this year with a larger venue, more vendors and sponsors, more training and breakout sessions, and more keynote speakers focused on all things solar. SolarCon is the event for solar professionals to connect, grow, and share ideas under one roof with the sole purpose of improving the industry for everyone.

ActivePropsect was honored to once again attend this unique solar event and connect with hundreds of the industry’s top marketers, sales reps, sales teams, contractors, installers, financiers, software companies, and business owners. 

Of all the memorable sessions during this three-day event, our favorite took place Saturday, which coincidentally was also Earth Day. Brent Attaway –Co-Founder and CEO of Switch to Solar and a nationally recognized business strategist– hosted an engaging mainstage session entitled: “The Secrets To Building A Solar Sales Empire: Master The Marketing Game.”

Brett discussed his business journey and shared anecdotes regarding the launching, growing, and eventual sale of one of his solar businesses in just 18 months. Without spoiling anything, Attaway also revealed three little-known marketing secrets that only a few solar businesses know how to execute. 

Marketing within the solar space is not all fun in the sun, but armed with the correct marketing strategy, product, and ambition, there is enough light for all of us to shine. 

Solarcon 2023 was promised to be bigger and better in its second year and it still managed to exceed our lofty expectations. It was exciting to see so many familiar faces and network with several new ones at this one-of-a-kind solar event. 

A special thank you to everyone who attended our co-sponsored Solar Stars mixer, stopped by our booth to connect and learn more about our entire consent-based marketing platform, and of course, pick up a pair of famous AP socks.

If you were unable to attend or find the time to stop by our booth or mixer, don’t worry, ActiveProspect is hitting the road like never before this year. Check out our full schedule of events, conferences, and webinars, or reach out to us directly now.

We cannot wait to see what SolarCon has in store for us in 2024!