In today’s digital world, insurance providers face unique challenges in their industry, including blocking unwanted leads, identifying higher intent leads, lowering their cost per acquisition, and gaining confidence with compliance efforts. For this reason, they need to ensure that they have the right tools in place when it comes to lead acquisition and online marketing strategies.
Fortunately, there are a variety of add-ons and tools available to help insurance brands overcome these issues and stay competitive. In this blog post, we’ll take a look at the top five add-ons that every insurance brand should consider integrating into their lead acquisition strategy.
What’s the value of LeadConduit add-ons?
When using LeadConduit to streamline your CPL acquisition process, don’t limit its potential! There is a whole set of add-ons – which are truly what sets LeadConduit apart from competitors – that can help you optimize your lead flows to the fullest.
Add-ons – which are ready-to-use and directly available within the LeadConduit platform – let you enhance your lead flows to get the highest lead quality possible allowing you to:
- Filter out duplicate and fraudulent leads, ensuring you only receive high-quality leads.
- Expand your lead-buying initiatives by easily partnering with new providers.
- Automate and optimize your lead flows from all sources for maximum efficiency.
- Gain valuable insights into lead age and consumer behavior, improving lead quality.
Now that you understand the benefits of LeadConduit add-ons, let’s explore the most popular ones for the insurance industry.
1. The Blacklist Alliance
One of the essential add-ons for insurance brands is The Blacklist Alliance. This software tool helps your brand identify known fraudulent IP addresses, email addresses, and phone numbers, reducing the risk of fraud and preventing costly payouts.
With The Blacklist Alliance, you’ll be able to screen each lead before it enters your system, ensuring you stay clear of known TCPA litigators and only work with legitimate potential customers.
Another critical add-on for insurance brands is Anura. This add-on uses sophisticated technology to monitor your traffic in real-time, detect fraud, and prevent it from causing any harm.
With Anura, you’ll be able to identify and eliminate bots, malware, and other human and non-human fraudulent activities that could be skewing your data and wasting your budget.
Email validation is an essential aspect of any insurance brand’s customer acquisition journey. BriteVerify is an add-on that helps you verify the email addresses of your leads and identify invalid or fake contacts. By using this tool, you can reduce bounce rates, avoid sending emails to inactive accounts, and improve the quality of your contact lists, resulting in better open rates, click-through rates, and overall engagement.
By verifying email addresses with BriteVerify, you can accurately gauge your email campaigns’ performance and target the right audiences with personalized content.
In addition to email validation, phone validation is another crucial aspect of any insurance brand’s customer acquisition strategy. Insurance brands rely on phone calls to reach out to potential clients and answer their queries. Trestle ensures that phone numbers are valid and active, preventing wasted effort from reaching out to inactive or non-existent phone numbers.
This add-on also helps prevent fraudulent calls and spam, improving your call center productivity and reducing wasted time. Additionally, it helps keep phone databases clean, effective, and up-to-date.
Experian is a leading provider of credit monitoring and identity theft protection services. This add-on helps you provide insights into clients’ creditworthiness, so that you can better understand your clients and provide tailored insurance solutions.
Experian’s features include identity validation, credit checks, fraud protection, and data verification. With this add-on, you can enjoy access to the most relevant information available – on both individuals and their properties -, giving you the power to make informed decisions about policyholders, claims, and marketing strategies.
In this blog post, we’ve taken a look at the top five add-ons that every insurance brand should consider introducing into their lead acquisition strategy. By using tools such as The Blacklist Alliance, Anura, BriteVerify, Trestle, and Experian, insurance brands can:
- Mitigate TCPA litigation risks
- Hit their cost-per-acquisition targets
- Improve customer retention & lifetime value
By enhancing your lead flows with these add-ons, you can reach qualified insurance leads at the right time, ensure you pay the right price for each prospective policyholder, stay ahead of the competition, and grow your business.
Explore all of our add-ons to find the best solution for you!