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A Complete Guide To Lead Management

This article was originally published by our subsidiary, LeadsBridge, here.  New leads are the lifelines of businesses both online and offline. That’s why 53% of marketers spend at least half of their budget on lead…

by ActiveProspect on August 25, 2021
  • Consent-Based Marketing
  • CPG
  • LeadsBridge
  • Uncategorized

In A Cookie-Less Future, Marketers Need First-Party Data – Here’s How To Get It

For years, marketers have been using third-party cookies as a way to better understand and track their target audience. But all of that is about to change, thanks to the cookie blocking rules being implemented…

by ActiveProspect on June 8, 2021

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