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In A Cookie-Less Future, Marketers Need First-Party Data – Here’s How To Get It

For years, marketers have been using third-party cookies as a way to better understand and track their target audience. But all of that is about to change, thanks to the cookie blocking rules being implemented…

by ActiveProspect on June 8, 2021
  • CPG
  • Leadconduit

The Power of the Pixel:

Pay affiliates more for real leads – not for junk Anyone who tries to generate leads via affiliate marketing programs learns quickly that ensuring quality leads can be a challenge, but the good news is…

by ActiveProspect on February 19, 2021
  • Compliance
  • Consent-Based Marketing
  • CPG
  • Marketing
  • sms
  • TCPA
  • TrustedForm

How Retail Brands Can Take Advantage of Booming SMS Outreach – Safely

Imagine you send a brand new discount offer to your existing customer base via text message as part of a new campaign. You expect some high conversion rates through this exciting new marketing channel, and…

by ActiveProspect on February 1, 2021

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