LEADCONDUIT INTEGRATION
InfutorData | Attributes
Enrich leads in real-time with InfutorData demographic, property, auto and Geo Credit attributes, appended from the InfutorData identity graph.
SPECIFICATION
Fields & configuration
The exact fields LeadConduit uses, appends, and the configuration options available for this integration.
Appended Fields
InfutorData will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | Integration outcome (success, failure, or error) |
Reason | If outcome is not success, the reason why |
No Data | True when InfutorData had no attributes data for the lead (empty result or vendor no-data errors 1040/1010) |
Transid | Unique transaction ID |
Match Level | Identity match confidence level (1=Individual, 2=Household, 3=Lower level, 4=Multi-marker name mismatch, 5=Match no demographics, 6=No graph match) |
Persistent Id | Synthetic Persistent ID (PID) — uniquely identifies an individual |
Household Id | Synthetic Household ID (HHID) — uniquely identifies an address + last name combination |
Age | Adult age (0-99) |
Age Range Estimated | Estimated age range from date of birth data (A=18-24, B=25-34, C=35-44, D=45-54, E=55-64, F=65-74, G=75+) |
Age Range Inferred | Inferred age range from known ages in the same ZIP+4; only set when estimated range is unavailable (A-G) |
Age Range Combined | Combined age range — estimated when available, otherwise inferred (A-G) |
Gender | Gender (M=Male, F=Female, U=Unknown) |
Homeowner | Homeowner status (H=Homeowner, R=Renter, A=Inferred Homeowner, B=Inferred Renter, O=Owner) |
Married | Marital status (M=Married, S=Single, A=Inferred Married, B=Inferred Single) |
Children Present | Presence of children (Y=children present) |
Children Number Code | Number of children (A=No children, B=Less than 3, C=3-5 children) |
Children Under 6 | Presence of a child under age 6 in the household (Y) |
Children Age 6 10 | Presence of a child aged 6-10 in the household (Y) |
Children Age 11 15 | Presence of a child aged 11-15 in the household (Y) |
Children Age 16 17 | Presence of a child aged 16-17 in the household (Y) |
Estimated Household Income | Estimated household income code (A=<$20K through M=$500K+) |
Wealth Score | Net worth model code (A=$0 or less through L=$1M+) |
Length Of Residence | Length of residence in years (0-99) |
Household Count | Number of persons in the household |
Household Senior Count | Number of senior (65+) persons in the household |
Language Code | Predominant household language code |
Education Code | Education level code |
Occupation Code | Occupation code (current version) |
Charity Donor | Charitable-donor behavior indicator (Y) |
Credit Card Owner | Bank credit card ownership indicator (Y) |
Single Parent | Single-parent household indicator (Y) |
Home Office | Small office / home office indicator (Y) |
Spanish Speaking | Spanish-speaking household indicator (Y) |
Veteran | Veteran indicator (Y) |
Vantage Score | Tri-bureau risk score predicting likelihood of becoming a serious credit risk; higher = lower risk (300-850) |
Vantage Score Range | Vantage score range (A=300-499 Very Poor, B=500-600 Poor, C=601-660 Fair, D=661-780 Good, E=781-850 Excellent) |
Total Credit Utilization | Percentage of household credit utilization (0-100) |
Total Credit Past Due 60d | Percentage of households with one or more accounts 60+ days past due (0-99) |
Total Credit Past Due 30 59d | Percentage of households with one or more accounts 30-59 days past due (0-99) |
Total Credit Severe Derogatory | Percentage of households with one or more accounts in severe derogatory status (0-99) |
Any Credit Inquiry | Percentage of households with any hard credit inquiry in the last 3 months (0-100) |
Bank Card Have Account | Percentage of households with a bank credit card account (0-100) |
Bank Card Utilization | Percentage of household bank credit card utilization (0-99) |
Bank Card Newest Age | Average minimum age of all bank card accounts on file (0-299) |
Census Block | Census Block code for the matched address |
Census Tract | Census Tract code for the matched address |
Property Type Code | Property type indicator code (10=Single Family/Townhouse, 11=Condominium, 20=Commercial, 21=Duplex/Triplex/Quadplex, 22=Apartment, and more) |
Property Owner Occupied | Absentee owner indicator (A=Absentee, O=Owner Occupied, M=Situs from Mail, S=Situs from Sale Occupied, T=Situs from Sale Absentee) |
Property Owner Code | Owner type code |
Property Homestead Exemption | Homestead exemption indicator (Y) |
Property Veteran Exemption | Veteran exemption indicator (Y) |
Property Disabled Exemption | Disabled exemption indicator (Y) |
Property Mobile Home | Mobile home indicator (Y) |
Property Year Built | Construction year of the original building (YYYY) |
Property Effective Year Built | Effective year built, reflecting major renovation (YYYY) |
Property Bedrooms | Total number of bedrooms in the primary building |
Property Bathrooms Reported | Number of bathrooms as reported by the county, multiplied by 100 (e.g. 250 = 2.5 bathrooms) |
Property Bathrooms | Number of bathrooms (calculated) |
Property Full Bathrooms | Number of full bathrooms |
Property Rooms | Total number of rooms |
Property Pool | Pool present on the parcel (Y) |
Property Living Sqft | Living area in square feet (heated/air-conditioned; excludes garage, porch, basement) |
Property Building Sqft | Total building square footage |
Property Building Sqft Indicator | Indicator/source of the building square-footage figure |
Property Gross Sqft | Gross square footage |
Property Adjusted Gross Sqft | Adjusted gross square footage of the building |
Property Land Sqft | Land square footage |
Property Unfinished Sqft | Unfinished building square footage |
Property Acres | Total land mass in acres (4 decimals) |
Property Market Value | Total market value in dollars |
Property Market Improvement Value | Market improvement value in dollars |
Property Appraised Value | Total county-appraised value in dollars |
Property Appraised Improvement Value | County-appraised improvement value in dollars |
Property Assessed Value | Total assessed value in dollars |
Property Assessed Improvement Value | Assessed improvement value in dollars |
Property Calculated Value | Calculated total property value in dollars |
Property Calculated Improvement Value | Calculated improvement value in dollars |
Property Calculated Value Indicator | Indicator for the calculated-value method |
Property Avm Estimate | Automated valuation model estimate of the property value, in dollars |
Property Avm Estimate Error | Estimated margin of error for the AVM estimate, in dollars |
Property Avm Estimate Pct Error | Estimated margin of error for the AVM estimate, as a percentage |
Property Equity Estimate | Estimated homeowner equity in the property, in dollars |
Property Equity Confidence | Confidence level code of the equity estimate |
Property Loan To Value | Loan-to-value ratio (percent) |
Property Equity Range Code | Estimated home-equity range code |
Property Tax Amount | Tax amount provided by the county or local assessment authority, in dollars |
Property Tax Year | Tax year (YYYY) |
Property Sale Amount | Price of the last recorded sale, in dollars |
Property Sale Code | Sale type code |
Property Sale Date | Recorded sale date (YYYYMMDD) |
Property Sale Deed Code | Sale deed type code |
Property Sale Transaction Code | Sale transaction type code |
Property Quality Code | Construction quality code |
Property Condition Code | Property condition code |
Property Construction Type | Construction type |
Property Style | Architectural style |
Property Stories Code | Number-of-stories code |
Property Roof Cover | Roof cover material |
Property Roof Type | Roof type |
Property Exterior Wall | Exterior wall type |
Property Floor Type | Floor type |
Property Foundation | Foundation type |
Property Fireplace | Fireplace indicator (Y) |
Property Garage | Garage type |
Property Air Conditioning | Air conditioning indicator/type code |
Property Heating | Heating type |
Property Energy Type | Energy type |
Property Fuel Type | Fuel type |
Property Sewer | Sewer type |
Property Water Source | Water source type |
Property View | View type/quality |
Property Location Influence Code | Location influence code |
Mortgage Count | Number of mortgages on file for the property |
Mortgage Amount | Loan amount in dollars for each mortgage, pipe-separated in mortgage order (e.g. 12500|8000); an empty slot means no amount for that mortgage |
Mortgage Loan Code | Mortgage type for each mortgage (VA, FHA, CNV, PP, etc.), pipe-separated in mortgage order |
Mortgage Date | Recording date (YYYYMMDD) for each mortgage, pipe-separated in mortgage order |
Mortgage Due Date | Due date (YYYYMMDD) for each mortgage, pipe-separated in mortgage order |
Mortgage Deed Code | Deed type code for each mortgage, pipe-separated in mortgage order |
Mortgage Interest Rate | Interest rate (percent) for each mortgage, pipe-separated in mortgage order |
Mortgage Interest Rate Type | Interest rate type (fixed or adjustable) code for each mortgage, pipe-separated in mortgage order |
Mortgage Term | Term for each mortgage, pipe-separated in mortgage order |
Mortgage Lender | Lender name for each mortgage, pipe-separated in mortgage order |
Auto Count | Number of vehicles on file for the household |
Auto Make | Make of each vehicle, pipe-separated in vehicle order (e.g. FORD|TOYOTA) |
Auto Model | Model of each vehicle, pipe-separated in vehicle order |
Auto Year | Model year (YYYY) of each vehicle, pipe-separated in vehicle order |
Auto Class | Class of each vehicle (CROSSOVER, FULL SIZE CAR, MINIVAN, SMALL SUV, etc.), pipe-separated in vehicle order |
Auto Style Code | Style code of each vehicle (SEDAN, PICKUP, SUV, VAN, etc.), pipe-separated in vehicle order |
Auto Fuel Type Code | Fuel code of each vehicle (B=Biodiesel, D=Diesel, F=Flex-Fuel, G=Gasoline, H=Fuel Cell, I=Plug-In Electric, L=Electric/Gas, N=CNG, P=Propane, Y=Hybrid), pipe-separated in vehicle order |
Auto Manufacturer Code | Manufacturing code of each vehicle (A=Antique, C=Chrysler, F=Ford, G=GM, H=High End Imports, L=Low End Imports, O=Other), pipe-separated in vehicle order |
Auto Mileage Code | Mileage code from the last odometer reading of each vehicle, in 10,000 increments (A=0-10,000 through Z=250,000+), pipe-separated in vehicle order |
Auto Vin | 17-digit VIN of each vehicle, pipe-separated in vehicle order |
Auto Validated Date | Date (YYYYMMDD) each vehicle record was last validated for the household, pipe-separated in vehicle order |
Auto Inferred Purchase Date Code | Inferred purchase date code of each vehicle (A=0-6 months, B=7-12, C=13-18, D=19-24, E=25-36, F=37-48, G=49+ months), pipe-separated in vehicle order |
Auto In Market New Score | Likelihood score that the household is in-market for a new vehicle purchase |
Auto In Market New Segments | Segment classification describing new-vehicle in-market behavior |
Auto In Market Used Score | Likelihood score that the household is in-market for a used vehicle purchase |
Auto In Market Used Segments | Segment classification describing used-vehicle in-market behavior |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Id | Lead record ID — used as recordid to reconcile requests |
First Name | Consumer first name |
Last Name | Consumer last name |
Address 1 | Street address line 1 |
Address 2 | Street address line 2 |
City | City name |
State | Two-character state abbreviation |
Postal Code | Five-digit USPS zip code |
Phone 1 | Primary phone number (10 digits) |
Phone 2 | Secondary phone number (10 digits) |
Email | Consumer email address |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
GETTING STARTED
Add InfutorData in three steps
Add the integration
Find InfutorData in your LeadConduit flow and add it as a step, no IT or code required.
Map your fields
Match your lead data to InfutorData's fields. Required fields are added to your flow automatically when missing.
Route & go live
Match your lead data to InfutorData's fields. Required fields are added to your flow automatically when missing.
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