LEADCONDUIT INTEGRATION
InfutorData | Identity Scoring
Verify lead identities in real-time with InfutorData ID scores, appending an overall verification score plus validity and risk scores.
SPECIFICATION
Fields & configuration
The exact fields LeadConduit uses, appends, and the configuration options available for this integration.
Appended Fields
InfutorData will append the following data to your lead.
| Appended Field | Description |
|---|---|
Outcome | Integration outcome (success, failure, or error) |
Reason | If outcome is not success, the reason why |
No Data | True when InfutorData had no identity scoring data for the lead (empty result or vendor no-data errors 1040/1010) |
Transid | Unique transaction ID |
Match Level | Identity match confidence level (1=Individual, 2=Household, 3=Lower level, 4=Multi-marker name mismatch, 5=Match no demographics, 6=No graph match) |
Persistent Id | Synthetic Persistent ID (PID) — uniquely identifies an individual |
Household Id | Synthetic Household ID (HHID) — uniquely identifies an address + last name combination |
Valid Address | Input address validity score (100=valid, 70=valid at ZIP level, 10=invalid, 0=no address input) |
Valid Phone | Primary phone validity score (100=valid, 0=invalid or no phone input) |
Valid Phone 2 | Secondary phone validity score (100=valid, 0=invalid or no phone input) |
Valid Email | Email validity score (100=valid, 0=invalid or no email input) |
Valid Name | Input name validity score (0-100) |
Valid Zip | ZIP code validity score (100=valid, 0=invalid or no ZIP input) |
Name To Phone | Confidence the input name links to the primary phone (0-100) |
Name To Phone 2 | Confidence the input name links to the secondary phone (0-100) |
Name To Email | Confidence the input name links to the email (0-100) |
Name To Address | Confidence the input name links to the address (0-100) |
Address To Phone | Confidence the input address links to the primary phone (0-100) |
Address To Phone 2 | Confidence the input address links to the secondary phone (0-100) |
Address To Email | Confidence the input address links to the email (0-100) |
Phone To Email | Confidence the primary phone links to the email (100 or 0) |
Phone 2 To Email | Confidence the secondary phone links to the email (100 or 0) |
Zip To Phone | Confidence the ZIP code links to the primary phone (100 or 0) |
Deceased | Deceased indicator (100=living, 0=deceased, blank=unknown) |
Phone Type | Primary phone line type (L=Landline, V=VoIP, W=Wireless, O=Other) |
Phone Confidence Score | Primary phone confidence score (0-100) |
Phone 2 Confidence Score | Secondary phone confidence score (0-100) |
Address Confidence Score | Address confidence score (0-100) |
Valid Count | Number of valid input elements (0-5) |
Linkage Count | Number of linked input elements (0-9) |
Risk Flag Count | Number of risk flags raised (0-2) |
Validation Summary | Overall input validation verdict (PASS, INCONCLUSIVE, or FAIL) |
Linkage Summary | Overall input linkage verdict (PASS, INCONCLUSIVE, or FAIL) |
Risk Flag Summary | Overall risk flag verdict (PASS, INCONCLUSIVE, or FAIL) |
Id Verify Score | Overall identity verification score (0-100); higher = more confident the identity is verified |
Fields
The following fields are used by this integration and automatically added to your flow when missing.
| Field | Description |
|---|---|
Id | Lead record ID — used as recordid to reconcile requests |
First Name | Consumer first name |
Last Name | Consumer last name |
Address 1 | Street address line 1 |
Address 2 | Street address line 2 |
City | City name |
State | Two-character state abbreviation |
Postal Code | Five-digit USPS zip code |
Phone 1 | Primary phone number (10 digits) |
Phone 2 | Secondary phone number (10 digits) |
Email | Consumer email address |
Custom Input Variables
The following are configuration options (typically not collected with lead data).
| Variable | Description |
|---|---|
| Test Mode | When true, sends test=1 so InfutorData processes the query as a safe test that never touches their production tables |
| Timeout Seconds | Produce an "error" outcome if the server fails to respond within this number of seconds (default: 360) |
GETTING STARTED
Add InfutorData in three steps
Add the integration
Find InfutorData in your LeadConduit flow and add it as a step, no IT or code required.
Map your fields
Match your lead data to InfutorData's fields. Required fields are added to your flow automatically when missing.
Route & go live
Match your lead data to InfutorData's fields. Required fields are added to your flow automatically when missing.
KEEP EXPLORING
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