Real-time Bidding

Maximize your ROI through
auction-based lead purchasing

Get the leads you want at the price you want. LeadConduit’s new real-time ping/post bidding lets buyers evaluate leads before purchasing them.


How it works

  1. Buyer configures bidding logic based on any and all pieces of data submitted with a lead.
  2. Seller submits data to the buyer’s flow.
  3. Buyer returns a bid price if (and only if) they’re interested in purchasing the lead.
  4. Seller likes the bid, then they submit the lead to the LeadConduit flow for purchase

Set the right price
on every lead

Granular control over lead costs means you only purchase leads that match your acceptance criteria and pricing rules.

  • Reduce lead rejections by only bidding on leads you want
  • Automate rules to determine bid prices

Track and report
to optimize spend

Purchase and spend reports help marketers manage budgets and track win rates while maximizing value.

  • Get the most out of your spend with bid and ping reporting
  • Easily share reports internally and with partners

Get started with LeadConduit today to use real-time bidding!