Real-Time Bidding
Get the leads you want at the price you want.
Maximize your ROI through auction-based lead purchasing. LeadConduit’s new real-time ping/post bidding lets buyers evaluate leads before purchasing them.
TrustedForm insights make better bids and improve outcomes, while LeadConduit’s real-time ping/post bidding solution gives you the information you need to make the right decisions before you purchase a lead.
How it works:
Configure your bidding rules in LeadConduit, creating purchase decisions based on the TrustedForm metadata.
Seller submits data to your LeadConduit system and provides TrustedForm data points via the Certificate URL.
Based on your bidding rules, LeadConduit either:
- Rejects the lead immediately
- Returns a bid price if (and only if) you are interested in purchasing the lead.
If the Seller likes the bid, they post the lead to your LeadConduit flow for purchase.
Purchase and spend reports help marketers manage budgets and track win rates while maximizing value.
Validate, Filter, & Enhance Leads In Real Time
with LeadConduit
- Reduce costly and time-consuming returns by only bidding on the leads that meet your criteria and rejecting unusable leads before they enter your system.
- Set pricing rules that allow you to decide which leads are most valuable and pay accordingly. For example, a lead that is five seconds old might be of more value than one which is five minutes old.
- Use volume caps to set criteria for how many leads of each type you purchase. For example, if your target customers more likely to use iOS than Android, you can set a rule to purchase fewer leads generated on Android devices than iOS.
Get the Leads You Want At The Price You Choose
with TrustedForm Data
ActiveProspect’s TrustedForm is the industry standard for documenting consent and certifying the authenticity of internet leads. Now you can harness the power of TrustedForm to optimize your LeadConduit rules-based workflow! TrustedForm captures critical data about the lead generation event so you can use that data to inform your bidding process and make the right decision about every lead you buy.
Certificate URL Website of Origin Operating System Browser Type Lead Age Typing Speed Time Stamp Time on Page IP Address Location City Location Postal Code Location State